Assistant Trade Marketing Manager

Requirements

• Creative thinker with strong understanding of consumer insights.
• Highly organized, meticulous and resourceful.
• Excellent communication skills.
• Minimum 5 years' experience in a B2B or B2C marketing roles.
• FMCG experience is a must-have

Additional Information

Main Duties and Responsibilities - Plan and execute Trade Marketing strategies for assigned brands. - Develop and implement trade marketing plans for assigned brands within Frosts Food & Beverage's portfolio. Sales Analysis and Insights - Analyse internal and external sales data (sell-in and sell-through) to identify distribution or sales opportunities across channels and retailers. - Situational analysis of brand performance and curate business strategies to achieve our commercial objectives. Channel Strategy and Promotions - Design and execute channel strategies and trade promotions aligned with brand positioning and account potential to achieve sales objectives. - Liaison with brand principals to map out channel strategies and execution plans. - Liaison with external agencies for promoters, sampling and other trade events. Market Intelligence - Track competitor activities and pricing. - Prepare monthly reports on accounts and brand performance, along with analysis and commentary. Forecast Accuracy - Collaborate with the Demand Planners to monitor and achieve category sales forecasts by channels and chain, following the monthly forecast schedule. Business Acumen - Proactively identify growth opportunities and collaborate with Key Account or Sales Managers to develop strategies that maximize sales potential. Account Development Support - Collaborate with Key Account Managers to develop plans that maximize category potential in retail and HORECA accounts. - Prepare business decks and collate products information for launch presentations. - Liaison with external parties for creation of marketing and trade collaterals. Promotion Effectiveness - Evaluate trade and in-store promotions, providing recommendations for future initiatives based on performance and analytics. - Contribute with promotional/trade ideas to achieve brand's visibility, distribution and sales objectives. Cross-Functional Coordination - Liaise with Sales, Marketing and Brand Principals to ensure timely implementation of promotions, pack/price changes, new products and trade requirements. New Product Launch Support - Drive new product launches through distribution plan and tracking, planogram execution, in-store visibility and timely rollout. Other Duties - Perform any additional tasks as assigned.

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