Just Competing in March Madness is a Fundraising Win for the Schools

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Taking part in the NCAA men's basketball championship, better known as March Madness, can result in a bump in donations. Behavioral economists say that seeing a favorite team compete can instill a warm glow that may move fans and alumni to open their wallets. These gifts range in size, but they tend to make a bigger difference for public universities that garner relatively few donations.

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Company Intel

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