Senior Field Marketing Specialist - Korea

About the role

Our mission is to reinvent the way people learn, starting with language. Learning a language can change a life by opening doors to new cultures, careers, and communities. Two billion people around the world are actively trying to learn a language, but the best way to learn (one-on-one tutoring) is hard to access at scale and hasn't been meaningfully improved in decades. Speak is building a human-level, AI-powered tutor in your pocket: a conversation-first experience that lets learners actually speak, get instant feedback, and progress through carefully designed lessons. The result is a complete path from beginner to confident speaker across multiple languages. Speak first launched in South Korea in 2019, where Speak has now become the number one language learning app, and we now serve learners across many markets and 15+ languages. Speak is one of the world's leading AI companies, with over $150m raised in venture investment from OpenAI, Accel, Founders Fund, Khosla Ventures, and more, with a distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana. Speak for Business (S4B) is Speak's enterprise arm - a holistic solution that helps employees get comfortable speaking the languages their business success depends on. We've already grown S4B to hundreds of logos globally, with our deepest footprint in Korea and Japan, and we're now investing heavily across Engineering, Product, Content, and Go-to-Market to make B2B one of Speak's biggest growth engines. It's a rare 0-to-1 moment inside a company that's already scaled - and the marketers we hire will help shape it. To learn more, check out our B2B landing page . About This Role To support our next phase of enterprise growth, we're hiring a Senior Field Marketing Specialist to own Korea's field marketing function and take full accountability for enterprise pipeline contribution. This is not just an execution or support role - you'll own the annual marketing strategy, the event calendar, the partner ecosystem, and the community and nurture programs that connect marketing directly to revenue, with support from our B2B Marketing lead. You'll co-own territory plans with Sales, partner closely with our global digital and content team to connect field activities to broader campaigns, and build the systems and programs that turn enterprise engagement into pipeline.

Responsibilities

• You'll work closely with the S4B Marketing Lead and cross-functional teams to lead and support key B2B marketing initiatives in South Korea, including:
• Planning & Territory Strategy
• Build annual and quarterly marketing plans tied to Korea enterprise pipeline and bookings goals, in partnership with Sales
• Co-develop territory plans with Sales that drive enterprise customer outcomes
• Manage and optimize the demand funnel - ensuring efficient lead flow from marketing activity through to sales progression
• Maintain quarterly execution plans reviewed and adjusted based on performance data
• Surface local market insights and content requirements to global teams to optimize future programs
• Field Marketing & Event Calendar
• Own the Korea B2B enterprise event calendar and budget end-to-end - from annual strategy and budget planning through individual event execution and post-event close-out
• Develop audience-informed event briefs with clear enterprise objectives, MQL/SQL targets, messaging strategy, and documented learnings after each cycle
• Direct vendors, agencies, and speakers - owning every decision while managing execution through others
• Own post-event and campaign lead nurturing in HubSpot - building multi-touch workflows that activate enterprise leads immediately and move them through the funnel efficiently, while tracking ROI (ex. CPL, pipeline contribution, etc.)
• Partner Marketing & Community Management
• Build and manage a strategic enterprise partner ecosystem - HR associations, industry platforms, co-marketing partners, and thought leaders
• Activate partner channels for joint enterprise lead generation, co-branded content, and event collaboration
• Own community strategy across both prospect-facing and end-user-facing channels for enterprise audiences
• Prospect-side: build and manage a community that nurtures enterprise buyers through the consideration stage - roundtables, HR/L&D forums, thought leadership events, and digital communities
• End-user side: own the B2B Kakao channel and other engagement touchpoints with a strategy to grow enterprise user engagement and drive retention and upsell
• Reporting & Optimization
• Deliver regular insights, analysis, and reporting across all programs - event ROI, campaign performance, community metrics, and pipeline contribution
• Build and maintain HubSpot dashboards that give Sales and leadership clear visibility into marketing's enterprise pipeline impact
• Identify what's working, bring recommendations, and act on them

Requirements

• 6+ years of B2B marketing experience with a strong background in field marketin

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at speak? Share your experience