Senior CRM Analyst

About the role

SumUp enables businesses to get paid easily, process orders quickly, sell online instantly and manage their money more efficiently. We create the tools businesses need to make their business and their customer experience thrive! The Brazil CRM team manages communication throughout the entire user lifecycle, shaping how millions of merchants experience SumUp, from onboarding to retention initiatives. This is a team that works at the intersection of technical execution, strategy, and creativity, and the work directly influences product growth and user engagement. We're looking for a Senior CRM Analyst to join and take real ownership of high-impact matters, developing transactional and commercial campaigns, to meaningfully contribute to the BR market's growth trajectory.

Responsibilities

• Design and build multi-channel campaigns and lifecycle journeys across acquisition, activation, engagement, and pre-churn stages
• Lead communication strategy and end-to-end campaign execution (segmentation, automation, copywriting, briefing creatives, platform operation)
• Run medium to high-complexity analyses to report on projects performed and suggest new actions to impact key business KPIs
• Collaborate closely with stakeholders from different teams, such as Product, Operations and Growth, in cross-functional projects
• You'll be great for this role if...
• Strong experience working in CRM roles, with a track record of managing multi-channel campaigns end-to-end
• Advanced proficiency in data analysis and reporting
• Hands-on experience with CRM platforms such as Iterable, Salesforce Marketing Cloud, Braze, or similar tools
• Comfort managing multiple stakeholders and projects simultaneously, with a proactive and self-driven approach to finding information and solving problems
• Intermediate to advanced English communication skills, both written and verbal
• Available to work in a hybrid setup from our São Paulo office
• Why you should join SumUp
• 🌎 Work on a product used by millions of small businesses across 37 markets, from our São Paulo office
• 🌈 Be part of an inclusive and collaborative environment where different perspectives are valued
• 🏖️ 30 days of paid annual leave
• 🩺 Health and dental insurance (SulAmerica and Careplus)
• 🍽️ Meal and food vouchers (Pluxee)
• 🚗 Transportation vouchers
• 👶 Extended parental leave
• 💪 Gympass / Wellhub access
• 🤝 Employee referral programme with additional rewards
• 🎓 Access to learning and development opportunities across SumUp globally
• About SumUp
• Be empowered to do more that matters.
• At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.
• Job Application Tip
• We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don't tick every box, it's ok too because it means you have room to learn and develop your career at SumUp.
• Job Application Tip
• We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don't tick every box, it's ok too because it means you have room to learn and develop your career at SumUp.

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Additional Information

Senior CRM Analyst

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