Senior Manager, Social Media

Responsibilities

• Strategy & Channel Ownership
• Own Klaviyo's organic social strategy across all channels, setting direction, sequencing priorities, and making deliberate bets on where to show up and how
• Architect a social presence, not just a content calendar, with clear ownership of performance and outcomes by channel
• Develop and maintain platform-specific strategies, aligning format, voice, and cadence to how audiences actually engage on each platform
• Identify and activate emerging channels early, staying ahead of where merchants, operators, and ecommerce founders are spending time
• Build and scale employee advocacy into a core distribution engine by activating executives, operators, and customer-facing teams as credible external voices
• Develop a dark social strategy that accounts for private sharing and influence across Slack, DMs, and communities, incorporating self-reported attribution and community seeding
• Influencer & Thought Leadership
• Build and lead a modern influencer strategy spanning top-tier industry voices, emerging creators, and leading customer brands
• Establish relationships with high-impact, recognizable influencers who shape opinion across ecommerce, SaaS, and marketing
• Position Klaviyo executives and internal leaders as category-defining thought leaders with consistent, high-quality content
• Activate customers as storytellers, turning leading brands into advocates and visible proof of Klaviyo's impact
• Design scalable systems to source, manage, and amplify influencer and creator content as a primary driver of reach and brand awareness
• Content, Creative & Product Storytelling
• Lead the creation of content that earns attention and drives conversation, rooted in real customer insight and cultural relevance
• Produce and direct short-form, creator-native content with a bias toward authenticity and speed
• Build a distinctive, recognizable social voice that reflects the ambition and intelligence of Klaviyo
• Integrate product innovation, launches, and key company moments into compelling social narratives that translate complex ideas into engaging content
• Partner closely with Product Marketing, PR, and Brand to ensure launches and innovations are amplified through creator-led, high-impact storytelling
• AI-First Strategy & Innovation
• Operate as an AI-first team, using AI across strategy, ideation, content creation, and performance analysis
• Continuously evolve how AI shapes social strategy, not just execution, including how content is discovered, consumed, and amplified
• Build scalable, AI-enabled systems for content production, influencer management, and performance optimization
• Stay current on emerging AI platforms and behaviors, including how tools like ChatGPT and Perplexity influence brand discovery and credibility
• Lead experimentation with new formats, workflows, and approaches that leverage AI to increase speed, quality, and impact
• Measurement, Impact & Leadership
• Own social performance with a focus on brand awareness, share of voice, audience quality, and pipeline influence
• Report to leadership in busines

Additional Information

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. Klaviyo is the autonomous B2C CRM powering 195,000+ brands. Our social presence should reflect that reality. This isn't about polished corporate content or just a steady stream of product updates. It's about showing up with the same intelligence, speed, and relevance that define our platform: real-time, data-driven, and built for how modern brands actually connect with consumers. This Sr. Manager role owns our organic social strategy end-to-end, across LinkedIn, Instagram, X, TikTok, Reddit, and wherever attention is shifting next. You'll lead a lean team, partner closely with Brand, PR, Creative, and Product Marketing, and bring a clear, opinionated perspective on how an AI-first company shows up in culture. You'll translate complex ideas-like autonomous marketing, unified data, and AI agents-into content that's sharp, engaging, and actually worth paying attention to. You'll operate at the intersection of strategy, storytelling, and systems, using AI as a core part of how we create, test, and scale. Not just faster content, but smarter content: informed by signals, shaped by experimentation, and constantly improving. This role is for someone who believes the old B2B playbook is already obsolete, understands the shift toward AI-powered, creator-led content, and is excited to define what social looks like for the next generation of marketing platforms.

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