Associate Customer Marketing Manager

Benefits

Additional Information

Duties and Responsibilities: Campaign execution & operations - Partner with Customer Marketing Manager to develop clear, compelling campaign briefs that align execution teams with campaign goals and audience strategies - Execute campaign tactics across email, web, and digital advertising platforms, ensuring accuracy and consistency with brand standards - Manage website content updates and user experience improvements in collaboration with digital CoE (Centre of Excellence) partners - Oversee nurture program execution at both the business-wide level and in support of specific campaign initiatives - Coordinate event messaging and marketing tools for tradeshows, webinars, and field events - Build and maintain the campaign calendar, ensuring all programs are reflected with accurate timelines and priorities - Assist in setting and communicating campaign priorities with CoE teams to ensure alignment with business goals Project & workflow management - Own Workfront (WF) as the team's primary project management platform, keeping it current and accurate at all times - Submit, build, and manage projects in Workfront on behalf of Customer Marketing Manager - Input all tasks with clearly defined lead dates and go-live dates, minimizing delays across the campaign lifecycle - Provide detailed written instructions and supporting documentation to each internal team at the start of every project - Proactively follow up with CoEs on open tasks and deadlines, escalating risks early and clearly CoE coordination & asset management - Serve as the day-to-day operational point of contact for CoE teams including analytics, brand, creative, content, and digital - Coordinate content development and asset creation requests, ensuring briefs are complete and timelines are realistic - Manage legal and brand QC coordination for all marketing assets, tracking review cycles through to final approval - Coordinate legal and brand reviews for SME presentations used in events and external engagements - Drive case study production by managing the coordination workflow between Sales/Subject Matter Experts and content writers Sales enablement & field communication - Develop and distribute monthly & quarterly sales enablement communications including newsletters, lab updates, and campaign briefing documents - Ensure field enablement teams are informed of upcoming campaigns and equipped with the right materials at the right time - Support the follow-up process on campaign-generated leads in partnership with field enablement and inside sales teams Metrics & performance reporting - Own the collection, organization, and reporting of campaign performance metrics across all active programs - Compile and prepare performance data summaries to support analysis and optimization decisions - Support search engine optimization (SEO) activities including tracking keyword performance and coordinating with digital CoE teams on content recommendations AI & marketing technology - Explore and implement AI-powered tools to automate repetitive campaign workflows such as email scheduling, audience segmentation, and content tagging - Leverage generative AI platforms to accelerate first drafts of campaign briefs, email copy, and sales enablement materials for CM review - Use AI-driven analytics to surface campaign performance insights, identify trends, and recommend optimizations - Stay current on emerging marketing technology and AI innovations, bringing new ideas to the team for piloting and adoption - Support the integration and adoption of AI tools within the marketing tech stack, including prompt engineering and workflow automation Labcorp is proud to be an Equal Opportunity Employer: Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. We encourage all to apply If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility. For more information about how we collect and store your personal data, please see our Privacy Statement .

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