Growth Marketing Sr. Manager

About the role

We're hiring a Growth Marketing Manager to own experimentation and optimization across the customer lifecycle, in close partnership with our Growth Product Manager and Demand Generation Director . As a key leader in our marketing team, you will be focused on helping accelerate our PLG motion by improving activation, conversion, retention, and expansion.

Responsibilities

• Own lifecycle growth experiments
• Design and run experiments across onboarding, activation, retention, and expansion
• Identify friction points in the user journey and propose tests to address them
• Partner with Growth PM to align experiments with product roadmap
• Drive free → paid conversion
• Optimize trial, freemium, or PQL flows in collaboration with Product and Sales
• Build and iterate on lifecycle programs (email, in-app coordination, sales assist)
• Improve conversion through messaging, timing, and segmentation - not net-new acquisition
• Scale retention and expansion
• Own programs that reduce churn and increase expansion revenue
• Test upsell, cross-sell, and reactivation motions
• Translate product usage signals into targeted growth campaigns
• Be the growth analytics partner
• Define success metrics for lifecycle initiatives
• Analyze experiment results and share learnings with stakeholders
• Help leadership understand which growth levers actually work
• Collaborate deeply (and clearly)
• Partner with Demand Gen to ensure smooth handoff from acquisition to lifecycle
• Partner with Sales on PQLs, conversion plays, and feedback loops
• Work with RevOps and Data on attribution and measurement

Requirements

• 4-8 years in growth marketing, lifecycle marketing, or product management
• Experience working alongside Product Managers and data teams
• Strong experimentation and analytical skills
• Proven ability to move conversion, retention, or expansion metrics
• Comfort operating in ambiguity at a scaling startup
• Experience in PLG or hybrid GTM models
• Familiarity with Amplitude, Mixpanel, GA, or similar tools
• Experience working with Sales-assisted growth motions
• Prior experience at a Series A-C company
• Tools you may have used
• Lifecycle: HubSpot, Braze, Customer.io , Iterable
• Analytics: Amplitude, Mixpanel, GA
• Experimentation: Optimizely, internal A/B frameworks
• CRM: Salesforce
• Data: Looker, Mode, SQL (nice-to-have)
• Why this role matters
• This role ensures growth doesn't live only in paid acquisition or the product roadmap. You'll help the company grow more efficiently , turn usage into revenue, and build the foundation for scale.
• About Jump
• Jump was launched in 2023 by repeat entrepreneurs and is led by a team with backgrounds from Harvard, Stanford, Google, Snowflake, Bill.com , JPMorgan, Fidelity, Bain, Bain Capital Ventures, Auditboard, Nitrogen, and eMoney.
• Jump is a Series A company backed by top venture capital firms and industry strategics including Battery, Sorenson, Pelion, and Citi.
• Jump's team values are High Velocity, World Class, and Direct + Kind + No Drama.
• Please consider joining us in our work to transform the client and advisor / rep experience in financial services by delivering cutting edge, practical, compliant AI technology to help those who help safeguard the financial future of everyday people everywhere.

Benefits

Additional Information

Growth Marketing Sr Manager Title - Growth Marketing Sr Manager Reports To - SVP of Marketing Location - Draper, UT / Park City, UT or Remote

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