Digital Marketing Executive

Requirements

• Diploma orDegree in Marketing, Business, Communications, Digital Marketing, or a relatedfield.
• 1-3 years ofexperience in digital marketing, social media, or performance marketing.
• Skills &Competencies
• Hands-onexperience with digital advertising platforms (Meta Ads, Google Ads, TikTokAds).
• Certificationsin Google Ads, Google Analytics, Meta Blueprint, or related digital marketingdisciplines will be advantageous
• Familiaritywith Google Analytics, Google Tag Manager, and reporting dashboards.
• Experiencewith website CMS platforms such as WordPress.
• Basic HTMLknowledge
• Basicunderstanding of CRM and marketing automation platforms.
• Stronganalytical skills with the ability to interpret data and generate actionableinsights.
• Excellentwritten and verbal communication skills.
• Strongproject management and organizational abilities.
• Ability towork independently and manage multiple projects simultaneously.

Additional Information

RoleOverview We areseeking a results-driven Digital Marketing Executive to plan, execute, andoptimize digital marketing campaigns that drive brand awareness, leadgeneration, customer acquisition, and engagement across multiple digitalchannels. The idealcandidate is data-driven, creative, and passionate about staying up to datewith the latest digital marketing trends and technologies. KeyResponsibilities DigitalCampaign Management - Plan,execute, and optimize digital marketing campaigns across paid, owned, andearned channels. - Managedigital advertising campaigns on platforms such as Meta, Google Ads, TikTok,and other relevant channels. - Monitorcampaign performance and implement optimization strategies to improve ROI andachieve marketing objectives. - Managecampaign budgets and ensure efficient allocation of resources. Content& Social Media Marketing - Develop andschedule content for social media platforms, websites, email marketing, anddigital campaigns. - Collaboratewith designers and content creators to produce engaging and brand-alignedmarketing assets. - Managesocial media communities, respond to enquiries, and monitor online engagement. - Identifyopportunities to leverage trends and relevant conversations to increase brandvisibility. Website& SEO Management - Maintain andupdate website content to ensure accuracy and relevance. - ImplementSEO best practices to improve organic search visibility and website traffic. - Monitorwebsite performance and user experience, recommending improvements wherenecessary. - Coordinatewith internal and external stakeholders on website enhancement projects. Analytics& Reporting - Monitor,analyze, and report on digital marketing performance using tools such as GoogleAnalytics, Meta Business Suite, and CRM platforms. - Provideregular insights and recommendations to improve campaign effectiveness. - Track keymarketing KPIs including traffic, engagement, lead generation, conversionrates, and customer acquisition costs. - Preparemonthly performance reports and presentations for stakeholders.

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