Email Marketing Consultant

About the role

We are looking for an Email Marketing Consultant who will drive improvements in click rates and conversion rates of our automated Email and SMS marketing campaigns.

Responsibilities

• Refresh the content and design of our Abandon series to improve engagement and conversion
• Refresh the content and design of our customer onboarding series to better guide patients through the pre-booking experience
• Design and build new email(s) to drive peer-to-peer referrals
• Build and launch an SMS journey to encourage form completion and appointment booking

Requirements

• We are looking for a few specific things that will help you succeed in this role:
• Experience coding emails in HTML for major email clients (Gmail, Outlook, Apple Mail) in a mobile-first environment, including responsive design techniques, not just drag-and-drop builders
• A track record of writing or optimizing emails against specific performance metrics like click rate, open rate, or conversion rate
• Understanding of email marketing fundamentals: segmentation, triggers, and behavioral targeting
• Strong copywriting instincts, with the ability to write compelling subject lines, CTAs, and body copy
• Familiarity with SMS campaign best practices, including TCPA and opt-in flows
• Some things that are not required, but you will learn on the job:
• Experience using AI tools to improve productivity and speed up email creation
• Hands-on experience building and launching campaigns in Iterable, including journey/workflow setup
• Experience analyzing campaign performance data and translating insights into actionable improvements
• As with all new hires at Probably Genetic, you will also need to be:
• A good person. We work with some of the most marginalized populations on the planet and empathy is key
• Patient-focused and motivated to have a lasting, positive impact on humanity
• Comfortable in a fast-paced, often ambiguous environment with rapid change
• Action-oriented and excited to build a company from the ground up
• What we offer at Probably Genetic:
• An engaging and supportive team all on a mission to improve lives
• Fair and equitable compensation with competitive early-stage equity grants
• Generous Flexible Time off policy, that we actually use
• Parental Leave Benefits (12 weeks for both birthing and non-birthing)
• Hybrid, flexible work with high-trust and autonomy
• A bright, inviting, pet-friendly office in Downtown SF near transit
• A "work from anywhere" policy, up to 4 weeks a year
• Regular team retreats in exciting destinations
• Health Benefits including medical, dental, vision, therapy, FSA, and 401k
• And so much more!

Benefits

Additional Information

About Probably Genetic Probably Genetic is changing the lives of patients living with severe, complex diseases. Our data platform is used by drug developers and patient advocacy groups to develop and launch treatments for these patients. Our technology discovers undiagnosed patients online, analyzes their disease state using machine learning and at-home testing, and enables compliant communication with patients. In doing so, we help patients access diagnoses, clinical trials, and treatments as early as possible. We are a tight-knit group of hard-working, ambitious problem solvers united by a mission greater than ourselves. We do well by doing right by patients. We are developing some of the most cutting-edge solutions in healthcare, and our roadmap is packed with innovations in bioinformatics, AI, and drug development. We have built a lean, all-star team to help us bring our vision to life, and we want you to be a part of it. Probably Genetic has raised multiple rounds of funding from Silicon Valley's best investors, including Threshold, Khosla, and Y Combinator, and offer competitive salaries, comprehensive benefits, and meaningful early stage equity. Note: This is a consultant opportunity with estimated project scope of 20hrs/week. Please indicate in your application your requested rate and confirmation that you are open to a contract relationship. We are not considering agencies. We are open to remote or onsite.

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