Senior Demand Generation Manager

About the role

We are seeking a results-driven Senior Demand Generation Manager to lead and scale integrated demand generation programs that drive pipeline growth, accelerate revenue, and strengthen market presence. This strategic and hands-on role will own the planning, execution, optimization, and measurement of multi-channel campaigns across the buyer journey. The ideal candidate has a strong background in B2B SaaS demand generation, excels at collaborating with Sales and Marketing teams, and is comfortable leveraging marketing automation, CRM systems, and account-based marketing (ABM) technologies to drive measurable business outcomes. This role requires a willingness and ability to travel for industry events, customer engagements, field marketing initiatives, and team meetings as needed.

Responsibilities

• Demand Generation Strategy & Execution
• Develop and execute integrated demand generation strategies that drive qualified leads, pipeline creation, and revenue growth.
• Own end-to-end campaign planning, execution, optimization, and reporting across digital, field, partner, and content marketing channels.
• Design and manage full-funnel programs that support lead acquisition, nurturing, conversion, and customer expansion objectives.
• Continuously test and optimize messaging, audience segmentation, channels, and campaign performance.
• Pipeline & Revenue Growth
• Partner closely with Sales leadership to align marketing initiatives with pipeline and revenue goals.
• Establish lead management processes and service level agreements (SLAs) between Marketing and Sales.
• Monitor campaign influence on pipeline generation, sales velocity, conversion rates, and revenue contribution.
• Identify opportunities to improve lead quality and overall funnel performance.
• Account-Based Marketing (ABM)
• Support and execute account-based marketing programs targeting strategic accounts and buying committees.
• Collaborate with Sales to identify target account lists, buying personas, and engagement strategies.
• Utilize ABM platforms and intent data to increase account engagement and pipeline creation.
• Marketing Operations & Analytics
• Manage campaign execution through marketing automation and CRM platforms.
• Maintain campaign attribution models and reporting frameworks.
• Analyze performance data and deliver actionable recommendations to stakeholders.
• Develop dashboards and executive reporting on key demand generation metrics.
• A Little Bit About You:
• Bachelor's degree in Marketing, Business, Communications, or related field.
• 6-10 years of experience in B2B demand generation, growth marketing, or pipeline marketing roles.
• Proven experience in a B2B SaaS environment with demonstrated success driving measurable pipeline and revenue outcomes.
• Strong experience developing and executing multi-channel demand generation campaigns.
• Hands-on experience with:
• HubSpot
• Salesforce CRM
• Strong understanding of lead lifecycle management, marketing attribution, and funnel optimization.
• Experience partnering closely with Sales teams and revenue organizations.
• Excellent analytical, project management, and communication skills.
• Willingness and ability to travel up to 10-20% for business purposes, including conferences, customer events, and team meetings.
• What Success Looks Like:
• Consistently meets or exceeds pipeline and revenue contribution targets.
• Drives measurable improvements in lead quality, conversion rates, and campaign ROI.
• Builds strong alignment with Sales to accelerate pipeline growth and opportunity creation.
• Successfully executes and optimizes multi-channel demand generation and ABM programs.
• Leverages HubSpot, Salesforce, and marketing technology to deliver scalable, data-driven results.
• Establishes themselves as a trusted partner across Marketing, Sales, and Revenue Operat

Benefits

Additional Information

Senior Demand Generation Manager Location: Canada | Remote Department: Marketing | Demand Generation Reports To: Salvatore Giliberto | Senior Director of Demand Generation Type: Permanent | Full-Time About Solink At Solink, our mission is to safeguard what matters most . We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights. Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency. Trusted by over 30,000 locations across 32+ countries - including brands like McDonald's and JYSK - Solink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats. We're growing rapidly, earning industry recognition, and scaling with purpose. We've been recognized by Deloitte's Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa's Best Places to Work. And we're just getting started!

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