Senior Director, Creative Director (Direct-to-Consumer)

Requirements

• 12 or more years of creative leadership in DTC, ecommerce, digital media, entertainment, or consumer brands
• Ownership of end-to-end digital storefront creative strategy, including translating marketing direction into commerce-driven experiences
• Understanding of mobile-first and responsive digital environments
• Analytical mindset with the ability to translate data, customer insights, and performance outcomes into creative strategy
• Experience implementing test-and-learn operating models in ecommerce environments
• Executive presence with the ability to influence senior stakeholders
• Experience leading multidisciplinary teams
• Experience building storefront identities within franchise-driven or IP-led ecosystems on a shared commerce platform
• Comfort operating in lean, high-accountability team structures
• Familiarity with enterprise ecommerce platforms such as Salesforce Commerce Cloud
• Experience partnering closely with Marketing organizations at scale
• We are an Equal Opportunity / Affirmative Action Employer
• The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.
• Pay Range
• $184,300 - $315,000 USD
• Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
• Health & Wellness

Benefits

Additional Information

We take play seriously. We're looking for curious adventurers ready to find their party, fueled by imagination and drive to build what's never been built before. At Hasbro and Wizards of the Coast, you'll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. We believe a digital storefront can be as immersive and powerful as the brands behind it. At Hasbro and Wizards of the Coast, we're building fan experiences that don't just sell - they inspire. We're looking for a Sr. Director, Creative Director who can define, champion, and deliver the creative vision for our DTC businesses on a shared ecommerce platform, bringing some of the world's most beloved IP to life in commerce. Our team starts with a deep understanding of the fan and the customer - using insights, behavioral data, and performance signals to shape storefront experiences designed to convert. This role defines how our properties come to life across homepage storytelling, merchandising strategy, launch moments, and fan engagement across multiple DTC businesses and IP portfolios. This is a hybrid role requiring three days per week in our Boston, MA office.

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