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LN Media & Sponsorship - - Brand Manager

External
Live Nation logoLive Nation · New York, NY
Full-timeOn-siteToday
Salesforce
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Job Summary: WHO ARE WE? Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com . WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! THE BRAND MANAGEMENT TEAM This is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within Live Nation's Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic-minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work, this is not the job or team for you. If you're ready to do the best work of your life, we should talk. THE JOB The Brand Manager will lead the day-to-day relationship management and execution of Live Nation's strategic marketing partnerships with leading corporate brands. This role will support partnership programs across festivals, venues, on-site experiential activations, media and promotions, social marketing, and insights, while helping maximize client value and program performance across multiple brand categories. Key areas of focus include: Client relationship management and service Program activation, execution, performance tracking, and strategic analysis Development and delivery of collaborative client presentations Financial performance, budget planning, and reporting Team management and development Innovation, growth, and partnership expansion WHAT THIS ROLE WILL DO Represents Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration and professionalism Provides professional, responsive service to and communication with clients that ultimately exceeds expectations and builds trust between the client and Live Nation Supports the successful delivery of contractual assets including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals Coordinates client status calls/meetings including the preparation of agendas, distributing pre-read materials, stewarding discussions, and delivering post call notes that supports the progression and delivery of client programs Supports the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs Ensure accurate, on-time financial reporting for sponsorship programs by processing invoices, reconciling expenses to budget, managing client billing, and maintaining Salesforce profitability plans Gathers, analyzes, and packages key metrics, learnings and growth opportunities into program recaps that demonstrate delivery of objectives and return-on-investment Explores and applies cutting-edge marketing trends, emerging technologies, and industry best practices to strategically enhance sponsorship programs and foster team-wide learning and development Supports department wide development initiatives that improve overall team efficiency and effectiveness Develops and grows relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients Continuously strengthens day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs WHAT THIS PERSON WILL BRING 2-5 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines Excellent communication skills - written, verbal, presentation and visual storytelling A proactive, collaborative, and organized working style Excellent interpersonal skills for building relationships internally and externally Work with recognizable global brands preferred Experience with marketing prog


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