Channel Sales Manager

About the role

This is a dual-track B2B sales role and we mean that genuinely, not as a hedge. You'll own two distinct revenue opportunities that run in parallel, each with its own buyer profile, sales motion, and ceiling. Track 1 - Physical Products Reli.'s catalog - trash bags and can liners, polymailers, foodservice disposables, gloves and PPE, paper bags, food storage, and more is already a proven business at scale. The B2B opportunity here is large and under-penetrated outside Amazon. Your buyers: office managers, warehouse and procurement leads, facility managers, restaurant operators, hospitality buyers. Relationship-driven, volume-focused, repeatable Track 2 - Rel.ai Agentic Software Rel.ai is an agentic intelligence layer for eCommerce sellers - an AI copilot that thinks, analyzes, and acts across advertising, product, and supply chain decisions. Launching in 2026, this is a greenfield commercial motion with no existing playbook. Your buyers: CTOs, VPs of eCommerce, Founders of scaling DTC brands. Consultative, technically engaged, high-stakes Both tracks matter. Neither is a ramp-up or a fallback. We're being direct about this upfront: we're looking for someone who finds both motions genuinely interesting not someone who tolerates one to get to the other. Growth Plan Reli.'s cornerstone core value is Supporting Happiness. Included within that core value is cultivating the professional growth of Reli. team members. Each Reli. team member is provided with a Growth Plan that lays out opportunities for promotions and compensation raises in recognition of strong performance and contributions. For team members who show impactful performance and contribution, there will be opportunities for multiple compensation raises a year. Equal Opportunity Employer Reli. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. About Reli. Reli. is a minority-owned and family-owned company headquartered in Cerritos, CA, with three strategically located distribution centers nationwide. We are a growing company built around strong values and making an impact, providing a variety of products to make daily lives easier for our business and consumer customers.

Requirements

• Requirements:
• Bachelor's degree in business, marketing, communications, or related field
• 6-10 years of B2B sales experience with a consistent track record of meeting or exceeding quota
• Proven comfort running two distinct sales motions simultaneously - physical goods and software, or a similar split
• Real player-coach experience: personal quota + coaching and mentoring scope
• Comfortable building pipeline from scratch; cold outreach, conferences, network-building
• Systems thinker: you write SOPs naturally and treat CRM hygiene as part of the craft
• Thrives in ambiguity; does best work when the playbook is still being written
• Genuine, current knowledge of AI-native sales tools - not just familiarity, but actual use
• Nice to Have:
• SaaS or early-stage software sales experience
• Physical goods, distribution, foodservice, hospitality, janitorial, or packaging B2B experience
• Retail channel or big-box buyer experience
• Early-stage or high-growth company background (50-200 employees)
• Hands-on experience deploying AI sales tooling for research, prospecting, or pipeline analytics

Additional Information

Reli. is a high-growth eCommerce company doing high 8-figures in annual revenue, primarily through Amazon (www.amazon.com/reli) and our Shopify store. We service 10,000+ orders daily for over 1,000,000+ unique customers, including Marvel, Domino's, and Lululemon and we're proud of the strong, upbeat culture and dynamic startup feel we've built along the way.

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