Senior Manager, WordPress Ecosystem Marketing (remote-only, Europe)
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About the role
CloudLinux is a global remote-first company. We are driven by our principles: do the right thing, employees first, we are remote first, and we deliver high-volume, low-cost Linux infrastructure and security products that help companies to increase the efficiency of their operations. Every person on our team supports each other and does what we can to ensure we all are successful. Check out our website for more information https://cloudlinux.com/ The WordPress ecosystem is one of the most concentrated B2B audiences in web infrastructure. Over 800 million websites run WordPress. The companies managing those sites face real, expensive problems around security, performance, and operational scale. We have products that solve exactly those problems, and would like to grow brand recognition in the WordPress ecosystem. We are building a dedicated go-to-market presence in the WordPress ecosystem, and we are looking for the person who will own it. This is the opportunity to build that presence from scratch, with a validated strategy, full product backing from an established and profitable company (CloudLinux has been profitable since 2010), and a team that gives you the room to do the work well, without bureaucracy slowing you down at every step. About this role This is not a supporting role. You will be the primary owner of how CloudLinux and Imunify360 show up in the WordPress market: through the relationships you build with community figures, media, and partners; the GTM strategy you define for this audience; and the content you create and direct to establish our voice in this space. We have a clear strategic foundation: defined audiences (WordPress agencies, managed hosting providers, WordPress plugin developers), mapped product narratives, and a content framework already in place. What we are looking for is the person to bring it to life consistently: to build brand recognition where we have limited visibility, and turn that recognition into pipeline. This is a senior individual contributor role with significant scope and cross-functional influence. You will work closely with product, sales, and external partners, and you will have shared access to design, web development, content production, and other resources that you may require for the role. What you will own Ecosystem relationships and community presence: You will be the CloudLinux and Imunify face in the WordPress world. You build and maintain relationships with WordPress media publishers, newsletter writers, podcast hosts, agency community leaders, and ecosystem influencers; attend and represent us at WordCamps, CloudFest, and other relevant events. You will also be the spokesperson for our WordPress-focused webinars. Go-to-market strategy for the WordPress audience: You will own the GTM strategy for how we grow in this market: which segments to prioritize, which channels to invest in, how to sequence the program as we scale from near-zero brand recognition to meaningful presence. You define the GTM roadmap, align it with product and sales, and own the results. This includes shaping the positioning and commercial narrative for WordPress-facing products, building the enablement materials that sales and channel partners use in the field. Product launches: As our product roadmap for WordPress-facing products matures, you will own launches into this market. Agency program and partner website: We are building a dedicated digital property for the agency audience - a resource hub and positioning anchor for agencies evaluating products in the space. You will define the strategy, shape the content architecture, and direct web development and design resources to build and evolve it as a live channel. After the launch, you will own the momentum building for this property as well (with the help of contractors). Media partnerships and sponsorships: You will develop a sponsorship and editorial placement strategy, run the negotiations, and manage the ongoing relationships with key WordPress media channels (Post Status, MasterWP, WP Weekly, podcast networks) where our audience is highly concentrated. Content strategy and flagship assets: You will own the content strategy for the WordPress audience. You may write some of this content yourself, but mostly - brief and direct content writers on what to write. You will own our annual WordPress/hosting industry report, a joint research publication with our key partner that reaches thousands of agencies. You will own the report fully: the research questions, the narrative, the launch campaign, and the media placements it generates. Customer success stories and agency interviews: You will own the production of customer success stories from the agency and hosting provider audience: from identifying the right candidates through your ecosystem relationships, to conducting the interviews, to shaping the final narrative. You conduct the interviews, extract what is actually interesting, and work with the team to produce the final ass
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