Product Manager, Gamification

About the role

We're looking for a Product Manager who owns gamification as a product - the mechanics, systems, and merchant-facing tools that turn plain transactions into things people actually want to play. This is a hybrid product + commercial role: you'll shape the gamification roadmap and be the person who makes it succeed in the hands of our business development team and our live merchant clients. You'll sit at the intersection of Product, BD, and our customers. If you love designing engagement loops and you're energized by getting into the room with merchants to make those loops work in the real world, this is for you.

Responsibilities

• Own the gamification product
• Define and drive the roadmap for KiX's gamification features - points, streaks, quests, leaderboards, rewards, tiers, challenges, and the systems behind them.
• Translate "game-first" from a slogan into concrete mechanics that keep users engaged while creating real value for merchants.
• Write clear specs, prioritize the backlog, and work with design and engineering to ship and iterate.
• Use data (engagement, retention, campaign performance) to decide what to build, tune, and kill.
• Enable Business Development
• Be the product partner to the BD team: arm them with the gamification playbooks, use cases, demos, and talking points they need to win merchants.
• Join key merchant pitches and scoping conversations; translate a merchant's business goal into the right gamified campaign design.
• Feed frontline signal from BD back into the roadmap so we build what actually closes and retains deals.
• Onboard & train live clients
• Design and run onboarding and training for merchants already live on the platform - walking them through how to set up, launch, and get results from gamified campaigns.
• Build the enablement materials: training decks, playbooks, best-practice guides, FAQs, and templates that let merchants self-serve over time.
• Serve as the go-to expert merchants trust for "how do I make this campaign work?"
• Close the loop on merchant success
• Track how live campaigns perform and proactively recommend improvements to merchants.
• Turn recurring merchant needs and friction into product requirements.
• Partner with the commercial team to connect gamification outcomes to merchant retention and (eventually) monetization.

Requirements

• 3+ years in product management, ideally with gamification, loyalty, rewards, games, or high-engagement consumer/marketplace products.
• Genuine feel for game mechanics and engagement psychology - you can explain why a mechanic works, not just copy one.
• Strong customer-facing skills: you're comfortable presenting, training, and problem-solving directly with business clients.
• Data-literate: fluent with product analytics and A/B thinking.
• A builder-operator who's happy to write a spec in the morning and run a merchant training session in the afternoon.
• Excellent communicator; English required, and Mandarin is a strong plus given our Guangzhou team and regional merchants.
• Comfortable in a fast-moving, early-stage environment where the merchant playbook is still being written.
• Experience launching B2B / merchant-facing SaaS or platform features.
• Background in mobile games or having worked closely with game designers.
• Experience standing up a customer onboarding or enablement function from scratch.

Benefits

Additional Information

Location: Singapore | Team: Product | Type: Full-time About KiX KiX is a mobile game platform built on a simple belief: game first, money second. Our B2C app puts play at the center of the experience, and our B2B platform lets merchants and partners plug into that engagement through gamified campaigns, rewards, and loyalty mechanics. We're a ~60-person team across Guangzhou and Singapore, growing fast - and we're just getting started on the merchant side.

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