Communications Specialist - APAC

About the role

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. WHY YOU'LL LOVE WORKING HERE At H&M Group, we are proud to be a vibrant and welcoming company. We offer attractive benefits and extensive development opportunities across a global organisation where you can grow, learn and make an impact. You'll be part of a purpose-driven company where your contribution directly supports business success and people development in a key operational area. JOIN US This is a fulltime permanent position, based at our Office in Shanghai, China. Apply by sending in your CV in English as soon as possible. Applications will be reviewed continuously. This role will be reporting to the APAC Regional Logistics HR Manager. Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are. Take the next step in your career together with us. The journey starts here. We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Responsibilities

• Develop and implement communication plans for distribution centres (DCs) across Continent, including gathering and creating locally relevant content
• Act as the main point of contact for communication for DC colleagues
• Support and adapt globally driven communication initiatives and campaigns (e.g. company policies)
• Drive brand communication planning and implementation, including media relations, visual content and storytelling
• Lead communication activities covering broad topics such as, Learning & Development, Inclusion & Diveristy, Logisitcs and innovation-related topics
• Own and manage the annual content calendar from both a planning and execution perspective
• Manage reactive and proactive communication requests connected to logistics topics
• Track and report on communication KPIs and contribute to performance insights
• Create and maintain communication resources (presentations, templates, key messages, videos and one-pagers)
• Support logistics events and engagement activities, including materials such as presentations and resource library. Maintain org charts and distribution lists and all related content
• Contribute to administrative and coordination tasks linked to communication activities

Requirements

• University degree within communications, human resources, marketing or a related field
• Strong interest in communication, with initial experience across internal and external channels
• Understanding of logistics or operational environments is considered a strong advantage
• Service-minded with the ability to adapt tone of voice to different audiences and stakeholders
• Structured and solution-oriented, with a proactive and strategic mindset
• Comfortable navigating change and contributing with a positive, can-do approach
• Good awareness of how communication impacts teams and organisational outcomes
• A collaborative team player who works effectively across functions and geographies
• Inclusive communicator with an empathetic and audience-focused communication style
• Familiar with technical tools and platforms supporting communication work
• WHY YOU'LL THRIVE HERE
• You'll be part of a dynamic logistics environment where communication plays a critical role in driving clarity, engagement and performance. This is a role with broad exposure giving you the opportunity to influence how communication supports operations across APAC.

Additional Information

As a Communication Specialist within Logistics Continent APAC, you play a key role in shaping and delivering clear, engaging, and trustworthy communication across the organisation. You ensure that both internal and external communication activities are aligned with business needs, while balancing local insights, regulations, and operational realities. You'll act as a central communication partner for distribution centers and logistics functions across the continent; driving communication plans, supporting global initiatives, and strengthening how we connect with colleagues and stakeholders.

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