Senior Analyst, Digital Marketing

About the role

Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise to deliver help that is accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere. Our Values Data driven: Data decides, not egos Courageous: We take risks and challenge the status quo Innovative: We're constantly learning, creating, and adapting Lean: We focus on customers, using lean testing to learn how to serve them best Humble: Past success is not a guarantee of future success As a Senior Analyst - Digital Marketing at Pearl, you will work to help improve the efficiency and reach of our paid search engine marketing (SEM) efforts through testing, spend optimization, and vertical expansion. If you are adept at leveraging data-driven insights to optimize digital marketing campaigns and drive profitable growth, we encourage you to apply.

Responsibilities

• Take charge of the assigned strategic projects focused on optimization and growth across Google Ads.
• Conduct thorough audience/keyword research, analysis, and identification of opportunities to optimize SEM campaigns. Use audience/keyword research tools, search query data, and competitive research.
• Use smart bidding strategies and effectively manage the SEM/PPC budget, track spends, and ensure it aligns with objectives and delivers an appropriate ROAS.
• Work collaboratively with team members from Digital Marketing, Content, UX, Analytics, Engineering, and Product for achieving business goals. Routinely conduct competitive analysis and stay on top of industry developments.

Requirements

• Bachelor's/Master's or advanced degrees in Business, Marketing, and Analytics, or related degree.
• 6 - 10 years of work experience in Digital Marketing.
• Significant experience with one or more of Google Search Ads, Microsoft Ads, GDN, YouTube, and Facebook Ads.
• Proficiency in Excel (You chew VLOOKUPs and SUMIFs for breakfast!).
• Analytical skills to interpret PPC data, identify trends, and make data-driven decisions. Should be able to apply Segmentation (Device/Keywords/AdType/Account etc.), Pareto principle (80/20) to plan projects and debug performance issues.
• Hands-on experience in SQL is a strong plus.
• Comfort with Google Analytics, marketing technologies, conversion tracking, and tag management.
• Basic understanding of web technologies (HTML, CSS, JavaScript, etc.), Programming background to smoothly interact with product managers/developers for creating automation tools for campaign management is desirable.
• Familiarity with the usage of LLM (prompting techniques, GPTs, etc.) for Digital Marketing/Analytical tasks is a nice-to-have.
• Take the initiative and demonstrate strong results orientation.
• Our Commitment to an Inclusive Workplace
• AI Disclosure & Informed Consent
• #LI-Remote

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