Growth Marketing Director - LATAM

About the role

The Director of Growth owns the self-serve revenue engine end-to-end - from top-of-funnel acquisition strategy through product-led growth, activation, and expansion - and operates with cross-functional authority across Product, Engineering, Marketing Ops, and our paid acquisition agency. This is not a funnel repair job or a lifecycle marketing role. It's a growth leadership role for someone who thinks first about where new users come from, and second about everything else.

Responsibilities

• Top-of-Funnel Strategy
• Own organic and paid acquisition strategy across all channels, including direct oversight of our paid acquisition agency - setting strategy, budget allocation, and performance expectations
• Drive developer community acquisition accross Reddit, Hacker News, dev-focused communities, technical content, GitHub presence, and DevRel-adjacent programs
• Product-Led Growth
• Own the PLG motion: product qualification logic, activation funnel design, self-serve to sales-led handoff design, and expansion trigger strategy
• Work directly with Product and Engineering to prioritize self-serve improvements and advocate for PLG in planning cycles
• AI/ML Segment Ownership
• Own the corporate narrative and translate it into channel strategy, content, and partnerships targeting our strategic markets
• Identify and develop go-to-market programs for the key strategic ICPs: developer tools integrations, community presence, co-marketing, and technical content
• Funnel Performance & Analytics
• Own north star KPIs across the full funnel
• Partner with BI to build and maintain PLG dashboards
• Drive weekly and monthly reporting across the organization
• Cross-Functional Leadership
• The Right Fit:
• Dimension

Requirements

• Company background
• Developer tools, cloud infrastructure, or IaaS. Your customer was technical.
• PLG ownership
• You've built a PLG motion. You've designed product qualification logic, activation funnels, and self-serve to sales-led handoffs.
• Acquisition instinct
• When you see flat signups, your first question is "where's the traffic problem," not "what email can we send."
• Product sense
• You can write a credible brief, push back on deprioritized engineering tickets, and build a business case for product investment without a PM.
• Developer channels
• You understand Reddit, Hacker News, dev communities, technical content, GitHub presence, and DevRel-adjacent programs - not just as awareness plays, but as acquisition channels.
• Data fluency
• You own numbers directly. You're comfortable presenting signups, activation rates, and conversion alongside the strategy driving them.
• Influence without authority
• You drive cross-functional action - engineering prioritization, agency direction, partner alignment - through partnership and persuasion, not org chart.
• Bonus Points For:
• Familiarity with AI/ML infrastructure, data pipeline tooling, or the AI builder ecosystem
• Experience directing a paid acquisition agency (not just overseeing spend)
• Background working in a post-IPO company navigating both efficiency and growth mandates
• Experience building out a growth team or function from scratch
• At Backblaze, we value being fair and good to our customers, partners, and employees. That's why diversity, equity, and inclusion are at the core of our values. We are committed to fostering a workfor

Benefits

Additional Information

About Backblaze Backblaze is the object storage leader in the open cloud movement, fueling customer success with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Together with our partners, we're helping customers break free from the restrictive, overpriced legacy solutions that hold them back, and blaze forward with the full power of the open cloud in their hands. Founded in 2007, we scaled the business with less than $3 million in outside funding until 2021, when we did a traditional IPO on the Nasdaq stock exchange. Today, Backblaze generates over $100M in revenue and is the leading specialized storage cloud - managing over three billion gigabytes of data storage for 500K+ customers in 175+ countries, including businesses, developers, IT professionals, and individuals. But while there is a lot to celebrate in our past, there is almost as much opportunity ahead of us. We're seeking a Growth Marketing Director to join our team.

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