PR Account Manager - Corporate & Consumer

About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . Burson's MENA operations stands as one of the largest and most respected communications agencies in the region, delivering impactful strategies rooted in craft, curiosity, counsel, and camaraderie. Burson MENA is a trusted partner for clients navigating complex communications and public affairs landscapes, shaping reputations, and driving business outcomes across diverse sectors. Burson MENA has offices in Dubai, Abu Dhabi, Saudi Arabia and Egypt. Our team combines strategic expertise with AI-driven insights to craft compelling narratives that influence key decision-makers. Backed by a strong international and global network, we provide innovative, data-driven solutions that connect with audiences and create lasting impact. At Burson, our inclusive and high-performance culture fuels innovation, empowering individuals to excel and collaborate in a dynamic environment where growth thrives. More about the role: This role offers the opportunity to develop under the guidance of some of the best in the industry and gain first-hand experience working on high-profile international brands. The Burson team offers exposure to globally recognised clients and campaigns centred upon performance and purpose, and the ability to work alongside a passionate, diverse, and empathetic supportive team. We're looking for a talented, creative, strategic, and passionate Account Manager who can offer a skillset across B2B/corporate and consumer campaigns. You will have clear experience working with leading consumer brands, and an understanding of how corporate communications can work alongside with B2B programmes. Having a passion for what drives consumer behaviour and shapes culture is essential for this role, as you will be working with several of the world's most influential consumer brands.

Responsibilities

• Managing a busy press office, handling both reactive and proactive media enquiries
• Maintaining relationships and building media / influencer contacts to drive client coverage
• Campaign and events management
• Editing and approving copy for articles, press releases, and event materials
• Proactively developing and managing client correspondence and campaign programmes
• Maintaining and managing accounts, ensuring the details of administration and execution are delivered with aplomb
• Generating innovative ideas and creative solutions to meet client briefs
• Managing retainers and projects with ease, showing ability for account management from conception to completion, anticipating challenges and meeting deadlines
• Experience that contributes to success:
• A passion for understanding consumers, culture, and what shapes demand
• Proven experience working on consumer brands across corporate and consumer campaigns
• Passionate about media relations and what it can achieve for clients, as well as proactive and creative in pitching
• A confident client handler with the ability to share counsel
• Ability to drive a junior account team, encouraging and supporting them on their journey
• Proven ability to develop and execute strategic communication plans that align with client business objectives and market trends
• Strong commercial acumen with experience in managing budgets, retainers, and identifying opportunities for account growth
• Familiarity with PR measurement tools and a data-driven approach to demonstrating campaign performance and ROI
• #LI-RE1
• You belong at Burson:

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