Creative Strategist

Responsibilities

• Lead the end-to-end development and execution of creative assets for paid media, direct mail, and email campaigns , ensuring messaging, design, and offers are optimized for acquisition performance while maintaining brand consistency.
• Execute the creative messaging strategy for campaigns , translating marketing objectives and audience insights into clear compelling and differentiated creative campaigns.
• Develop and author full funnel strategic creative briefs that define campaign objectives, audience targets, messaging frameworks, and channel-specific requirements to guide internal teams and external agency partners.
• Partner closely with marketing strategy, media and CRM teams to align creative concepts with channel strategy, ensuring creative formats, messaging, and calls-to-action are optimized for each paid channel.
• Guide the development of creative concepts and executions , providing direction and feedback that improves clarity, impact, and conversion performance across campaign assets.
• Manage the production and execution of campaign assets across channels including digital display, paid social, search support assets, direct mail, email, and other acquisition-focused placements.
• Ensure creative quality, accuracy, and brand alignment , maintaining high standards while delivering campaigns on time and within budget.
• Leverage performance data and customer insights to continuously refine creative , identifying opportunities to improve messaging, offers, formats, and design to increase campaign effectiveness.
• Lead creative development for testing and optimization initiatives , partnering with marketing strategy, media and CRM teams to understand objectives, execute A/B tests, and apply learnings to future campaigns.
• Coordinate with internal stakeholders and external agencies to manage timelines, production workflows, and approvals, ensuring seamless delivery of creative assets.
• Establish and maintain creative execution best practices and processes , including asset management, creative review frameworks, campaign documentation, and test-and-learn methodologies.

Requirements

• 5-8 years of experience in marketing, creative campaign development, or performance marketing, preferably in acquisition-focused environments.
• Experience developing and executing creative for paid media and direct response channels, including digital display, paid social, email, and direct mail.
• Experience collaborating with creative teams, designers, copywriters, and/or external agencies to develop high-quality campaign assets.
• Proven ability to manage the end-to-end production of marketing assets, including timelines, feedback cycles, and approvals.
• Experience using campaign performance insights to refine creative and improve marketing outcomes.
• Strong project management and organizational skills with the ability to manage multiple campaigns and production workflows simultaneously.
• Excellent communication and collaboration skills with the ability to work effectively across strategy, media, analytics, product marketing, and creative teams.
• Experience with creative briefing, asset management systems, and marketing workflows preferred.
• Bachelor's degree in marketing, communications, advertising, or related field preferred.
• #LI-RW1
• WHY JOIN US?
• We aspire to contemporary ways of working.
• We offer competitive compensation and comprehensive benefits.
• Inclusion and belonging are at the center of our grounding belief in Being Real .
• When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.
• Brightspeed is an Equal Opportunity Employer that

Benefits

Additional Information

Creative Strategist As Creative Strategist, you will be responsible for leading the development, messaging strategy, and execution of high-performing creative across paid media and direct response channels.

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