Director of Growth Marketing

Requirements

• Bachelor's degree in Marketing, Business, or a related field (such as Marketing Operations, Marketing Technology, Revenue Operations, Data Engineering)
• 8-12+ years of demonstrated experience in digital B2B marketing with leadership responsibility
• Proven success driving demand generation and revenue growth in B2B technology, telecommunications, SaaS, managed services, or related industries.
• Deep expertise in digital marketing, ABM, marketing automation, CRM platforms, AI, and analytics.
• Experience with AI-driven marketing tools and workflow automation platforms.
• Experience managing direct reports and external agencies
• Experience with Wordpress, Hubspot, Salesforce.com, Google Ads, GA4 (strong knowledge of AEO, SEO, SEM, email automation, analytics)
• Strong leadership, analytical, project management, communication, and presentation skills
• Excellent organizational skills, strong follow-through, and the ability to work in a fast-paced, dynamic environment
• Keywords: Director of Demand Generation, Director of Growth Marketing, Director of Marketing Operations, Director of Revenue Operations, Dire

Additional Information

MetTel is a global communications solutions provider with the most complete suite of fully managed services that focus on secure connectivity, and network and mobility services. We simplify communications and networking for business and government agencies. Our customers include many of the Fortune 500, and Gartner recognizes us as an industry leader. We have the broadest portfolio of technology and integrated partnerships, as well as our private network, which we use to create tailored solutions design, deployment, and ongoing management, driving cost savings, efficiency, innovation, and the ability to focus on core objectives. We believe that each team member is a key to the success and sustainability of the group. In order to achieve this, we offer an environment where all professionals can grow and develop their skills and competencies, collaborate with diverse professionals, share knowledge and enjoy a rewarding career. We are seeking a results-driven Director of Growth Marketing to lead demand generation, digital marketing, and customer acquisition initiatives that accelerate pipeline growth and revenue. This role will develop and execute data-driven marketing strategies across digital channels, paid media, marketing automation, and conversion optimization. The ideal candidate combines strong systems-thinking, technical and analytical skills, and a revenue mindset to drive measurable business outcomes. This is an opportunity to help shape and scale the growth marketing function that directly impacts company performance. ROLE AND RESPONSIBILITIES: Strategy and Emerging Technologies Develop and execute integrated growth marketing strategies that drive qualified leads, pipeline, and revenue across all key vertical markets Consistently monitor digital trends, regulations, and competition. Identify opportunities to improve productivity through machine learning, predictive analytics, and generative AI solutions. Demand Generation & Pipeline Growth Own demand generation programs across digital, email, paid media, and partner channels Build scalable lead acquisition and nurture programs aligned to target audiences and buying stages Digital Marketing & Customer Acquisition Lead generative search (GEO), SEO, paid search, paid social, display, retargeting, and website optimization efforts. Develop frameworks to improve conversion rates and optimize customer acquisition costs Support website redesign project with cross functional team and external agencies to improve brand visibility, user experience, and conversions. Oversee day-to-day website updates and SEO/GEO, with digital team Marketing Analytics & Performance Establish KPIs, dashboards, and reporting frameworks to measure campaign effectiveness and ROI Analyze marketing and sales data to identify trends, opportunities, and areas for optimization. Manage marketing attribution and pipeline reporting Marketing Automation & Lead Management Oversee marketing automation platforms, CRM integration, campaign workflows Improve lead management processes and alignment between Marketing and Sales Team, Agency, and System Oversight Build, mentor, and develop a high-performing growth marketing team Oversee and optimize agencies, marketing tech stack and digital marketing budget

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