Cereal Portfolio Director AMEA

Requirements

• 15+ years in brand/portfolio/category leadership in FMCG, ideally foods; regional or multi-market scope strongly preferred.
• Proven record leading innovation agendas (end-to-end: concept → validation → commercialization) and adapting global pipelines to local markets.
• Strong strategic toolkit: consumer/shopper understanding, portfolio strategy, price-pack architecture, and commercial acumen.
• Ability to lead through influence in complex matrices; demonstrated stakeholder management across clusters, global teams, and functions.
• Comfortable operating in a highly diverse region with varied RTM models and market maturity.
• Bachelor's degree; MBA preferred (or equivalent experience).

Additional Information

The Portfolio Director - Cereals is the regional owner of category, brand, and portfolio strategy for Pringles across AMEA, ensuring alignment with global direction and cluster execution. The role leads AMEA regional innovation projects (including "spot-for-scale" opportunities) and drives adaptation of global innovation pipelines to win across diverse AMEA consumer,channel, and customer contexts. This role sits within the AMEA Growth model where the portfolio layer is designed to mirror global portfolio-lead structures and to calibrate resourcing to regional innovation involvement. Key Accountabilities Portfolio Strategy & Growth Choices (AMEA-wide) Define and steer AMEA category/portfolio strategy Cereals aligned to global portfolio/category strategy and cluster priorities. Translate AMEA Snacks strategic thrusts into a clear portfolio agenda (e.g., "Grow the Core / Build the Future" and the associated enablers such as occasions, portfolio shaping, and perfect-store execution). Establish "where to play / how to win" choices across AMEA markets, balancing core acceleration, emerging market expansion, and assortment/price-pack architecture (linked to affordability and distribution realities). Innovation Leadership (Regional & Global-to-Local) Lead AMEA regional innovation projects (spot-for-scale and regionalization), partnering with cross-functional teams to move from concept to in-market execution. Lead adaptation of Global H3-H4 projects (as part of the broader portfolio operating discipline) to ensure relevance, feasibility, and speed-to-market for AMEA clusters. Drive a pipeline that strengthens both core superiority and future adjacencies, ensuring portfolio choices ladder to AMEA cereal growth priorities. Cluster & Market Performance Acceleration (through influence, not execution ownership) Partner with clusters/markets to translate portfolio strategy into actionable brand plans, prioritizing initiatives that improve distribution & assortment, merchandising, and shelf execution. Enable executional consistency via playbooks and toolkits that clusters can deploy locally, in line with the AMEA growth operating model. Team Leadership (direct + matrix) Lead and develop a high-performing team with 2 direct reports in the region and provide strategic direction to supporting brand/innovation resources and orchestrate work across clusters. Build bench strength and regional capability in portfolio thinking, innovation excellence, and strategic brand management.

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