Sr Trade Marketing Coordinator

About the role

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal. For best results, use Google Chrome to view this page. Proposes, negotiates and coordinates activations/activities aligned with the marketing & sales team. Coordinates resources to ensure correct field execution, with the aim of increasing takeaway and prominence of our brands aligned to the Trade Mkt plan. What You Can Expect Ensures the successful execution of trade marketing plans, including loyalty programs, visibility initiatives, POSM, brand activations, events and sales force contests to increase product takeaway. Manages and controls the trade marketing budget using internal systems, ensuring alignment with the annual company strategy. Assists in planning the trade marketing calendar and negotiates with suppliers to secure the best materials and costs. Conducts training for the sales force on product launches, tasting protocols, and other shopper marketing activities. Performs regular market visits to monitor marketing activities and manages the inventory of promotional materials. What You Bring to the Table Minimum 3 years of experience in Trade Marketing, Shopper Marketing, or a similar sales-focused role. Demonstrated ability to negotiate effectively with suppliers and internal stakeholders to achieve business goals. Proven experience in budget planning and administration. Strong project management skills with a demonstrated ability to coordinate and deploy multiple projects in a fast-paced environment. Advanced proficiency in Microsoft Office (specifically Excel and PowerPoint) for data and information analysis. Excellent oral and written communication skills in both English and Spanish. What Makes You Unique You must be organized, know how to prioritize your activities, be an expert in database management and objection handling. Storytelling, the ability to make external and internal clients fall in love with your work, proposals, presentations, conversations, etc. Create and do different things that generate acceleration in business development #LI Requisition Type: Employee Management Level: Professional Global Job Level: P6 Number of Openings Available: 1

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