Communications & Social Media Manager

Responsibilities

• THE DAY-TO-DAY
• Social Media Management
• Lead the strategy and oversee the day-to-day operations of Viant's organic social media channels, combining strategic thinking with hands-on execution to drive reach, engagement, and measurable business impact
• Proactively bring new ideas for expanding Viant's social presence - including video-first storytelling formats, influencer and creator-style content, and innovative approaches to reaching leading brands and senior marketers where they are
• Champion a video-first mindset across social, identifying opportunities to translate events, announcements, and executive perspectives into compelling short-form content that performs natively on each platform
• Define and track KPIs, develop reporting frameworks enhanced by AI, and deliver actionable performance insights and optimization recommendations to leadership
• Leverage AI-powered tools for content creation, sentiment monitoring, social listening, and workflow automation - continuously identifying new ways to work smarter and scale impact
• Event Content & Speaker Preparation
• Own the end-to-end development of speaker materials for Tentpole, Regional, and Vertical events - including abstracts, talking points, slide narratives, and prep sessions for internal leaders while coordinating with external clients and partners
• Manage a growing roster of company speakers across a broad range of external speaking opportunities, from major industry stages (Cannes, POSSIBLE, CES, Adweek, ANA, etc.) to vertical-specific events
• Serve as the internal standard-bearer for speaker readiness - ensuring that every Viant representative who takes a stage is thoroughly prepared, confidently positioned, and shows up as a credible, polished reflection of the brand
• Partner with Growth Marketing and Sales to establish intake processes that allow for strategic - not reactive - content development
• Ensure every stage moment reflects the Viant brand with precision and consistency
• GREAT TO HAVE
• 8-10 years of experience in communications and social media, preferably in B2B, with meaningful exposure to both social content management and event/speaker content
• A strong social media instinct - you understand what performs, what resonates, and how to build a brand voice that cuts through
• Demonstrated ability to write and edit at a high level across formats - from stage abstracts to LinkedIn posts to executive talking points
• Familiarity with the media and advertising landscape - you understand the landscape, the players, and the conversations worth joining
• Strong editorial judgment and the ability to push back constructively when content doesn't meet the standard
• Experience managing multiple workstreams and stakeholders simultaneously, without losing quality or composure
• A collaborative, low-ego approach - you're as comfortable in a prep session with a C-suite executive as you are drafting a post that needs to go live in the next hour
• Prior experience in a high-growth or publicly traded company a plus
• LIFE AT VIANT
• Investing in our employee's professional growth is important to us, but so is investing in their well-being. That's why Viant was voted one of the best places to work and some of our

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