CRM & Growth Specialist

About the role

We are hiring a CRM & Growth Specialist to our Marketing team in Spain! Are you passionate about growth, lifecycle marketing, and building high-impact customer journeys? Do you enjoy combining data, creativity, and experimentation to drive real business outcomes?We are looking for a CRM & Growth Specialist to play a key role in scaling our CRM and Growth efforts across Europe. This person will be responsible for driving and optimizing CRM campaigns across the full funnel, helping convert leads into pipeline and revenue through smart targeting, strong execution, and continuous experimentation.Reporting to the Regional CRM & Growth Manager, this role sits at the intersection of CRM, Paid Media, and Demand Generation. You will collaborate closely with cross-functional teams to ensure a seamless connection between lead acquisition and lifecycle marketing, contributing to a more efficient and scalable growth engine. This is a highly collaborative and hands-on role with strong ownership, where you will not only execute campaigns but also bring ideas, challenge the status quo, and contribute to improving how we approach CRM and Growth at scale.

Responsibilities

• Design, build, and optimize full-funnel CRM journeys (emails, workflows, and automations) in HubSpot to nurture and convert B2B leads from TOFU to BOFU.
• Monitor key performance indicators (Open Rates, CTR, Conversions), execute A/B tests, and collaborate with CRO and Marketing Ops to interpret insights and improve user experience.
• Partner with Paid Media, Demand Gen, and regional stakeholders to align lead acquisition with CRM nurturing, adapting and localizing global campaigns for European markets.
• Build targeted audience segments based on behavior, engagement, and lifecycle stages while ensuring strong data hygiene and database growth.
• Contribute to evolving the CRM strategy by exploring new processes and communication channels (e.g., WhatsApp, AI integration).
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

Requirements

• Reside in Spain.
• Previous experience in CRM, Lifecycle Marketing, or Email Marketing, with a proven track record of executing campaigns (hands-on), not just planning.
• Strong background in B2B environments and a solid understanding of full-funnel strategies and lead nurturing.
• Hands-on experience with HubSpot (or similar marketing automation tools).
• Analytical mindset to interpret campaign performance data, run A/B tests, and apply basic CRO practices.
• High ownership, strong organizational skills to manage multiple campaigns simultaneously, and experience collaborating with cross-functional teams (including Paid Media/Demand Gen).
• Advance in English is mandatory.
• WHAT WE OFFER YOU
• With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. Our benefits include:
• WELLHUB: Free Gold membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
• HEALTHCARE: Health insurance.
• FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruit

Benefits

Additional Information

Your wellbeing, our mission. Join a company shaping a healthier world. GET TO KNOW US At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep-all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we're on a mission to make every company a wellness company.We believe work should be fulfilling, inspiring, and balanced. Here, you'll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. Join us in redefining the future of wellbeing!

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