Marketing Specialist

Responsibilities

• Manage and expand brand presence on social media platforms, including Instagram and Xiaohongshu (RED), to increase user engagement
• Develop and implement marketing and operations plans that drive brand awareness and support campaign objectives
• Plan, create, and publish content such as posts, stories, and short videos that reflect the brand voice and campaign goals
• Monitor social media trends, hashtags, and competitor activities to inform and adjust content strategies
• Track and analyze social media performance metrics including engagement, reach, and conversion rates; optimize campaigns based on data insights
• Coordinate with KOLs, influencers, content creators, and agencies to enhance marketing reach and effectiveness
• Collaborate with design, product, and sales teams to ensure marketing initiatives align with overall business goals
• Manage marketing budgets and campaign timelines to ensure efficient resource allocation and timely delivery
• Preferred competencies and qualifications
• 3-5 years of experience in marketing, social media management, or brand operations
• Proven hands-on experience managing Instagram and Xiaohongshu (RED) accounts for brands
• Strong copywriting and content creation skills in both Chinese and English
• Familiarity with social media analytics tools and understanding of platform algorithms
• Data-driven mindset with ability to translate insights into actionable marketing strategies
• Strong project management and cross-team collaboration skills
• Bachelor's degree in Marketing, Communications, or related field preferred
• Creative, detail-oriented, and able to work independently in a fast-paced environment

Additional Information

Company Overview Dingqian Health-Tech International Pte. Ltd. is a Singapore-based company specializing in premium dining and lifestyle services. It operates the Tang Huo Gong Fu restaurant brand and manages private club F&B, combining health, taste, and social culture with personalized hospitality. Job Summary Lead and grow the brand's social media presence by developing and executing marketing strategies that increase awareness and engagement. Create compelling content and collaborate across teams to align marketing efforts with business goals.

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