Retail & Consumer Activation Manager, Singapore

About the role

The Retail & Consumer Activation Manager is responsible for developing the overarching strategies to drive sales growth and brand awareness for our retail business - The Macallan House and all other brands' (Estate Brands) new product launches and initiatives in Singapore. The role is required to elevate and drive cohesive brand marketing to achieve best-in-class event execution and implement an integrated marketing plan designed to recruit new consumers, drive sales conversion and stronger ROI through regular programming and partnership engagements. Job Description Provide leadership and direction from strategy development to campaign execution. Identify potential partnerships for The Macallan House and lead relationship management with collaborators. Lead alongside with Boutique Manager to expand capability and integrate end to end tracking to drive retail sales performance. Develop and execute meaningful activities, programming, partnership events to drive traffic and consumers engagement to The Macallan House. Work with Global retail team to establish a strong cohesive brand that is established across all aspects of marketing ensuring synergy and alignment for The Macallan House. Support retail experience activities: design and production of POSMs through global and/or regional development. Lead end‑to‑end new product launches for Estate Brands to event delivery, from briefing, budgeting and vendor management through to on‑site execution and post‑event analysis for all DTC engagements. Identify and develop strategic partnerships with like‑minded brands, venues and cultural platforms to drive recruitment and brand desirability. Drive and execute trade elevation initiatives (ie: Master of Colours) across key channels, enhancing brand visibility, execution standards and consumer experience. Manage and recommend effective A&P budget control, ensure effective and reasonably priced agency's quotation, quality control, liaising with internal and external stakeholders to ensure smooth execution and follow through. Proactively track competitors' marketing activities / best practices to identify opportunities or threats for brand's share of voice in the market. Talent and skills Marketing experience in luxury/beauty/spirit industry. Experienced in agency management including event, design and project agencies. Strong understanding of retail, shopper journey and consumer experience. Strong presentation skill with good knowledge on PowerPoint, Photoshop or Illustrator. Well-organised, detail-minded and able to work with multi-tasks. Team player with the ability to work with multiple stakeholders. Self-learning mindset with a positive working attitude.

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