Associate Product Director

About the role

The accounting market is undergoing a period of rapid transformation and growth, fuelled by cloud technologies and the emergence of AI-driven workflows, creating a uniquely exciting time to join. You will oversee a portfolio of established software solutions specialising in pre-accounting, accounting/bookkeeping and ERP, including Twinfield, Basecone, and other products serving businesses and professionals across the Region West product portfolio in the Netherlands, Belgium and UK. At the same time, you will lead and develop a team of experienced Product Managers, creating alignment around a shared vision and driving successful execution. You will operate at the intersection of customer needs, market opportunities, technology innovation, and business objectives, ensuring the portfolio remains competitive, relevant, and positioned for long-term growth.

Responsibilities

• Define and execute the strategic vision and roadmap for the product portfolio.
• Drive sustainable growth across multiple markets and customer segments.
• Identify new business opportunities through market, customer, and competitive insights.
• Drive the identification, prioritisation, and delivery of AI-powered product capabilities, embedding machine learning and generative AI into core workflows to improve customer value, efficiency, and differentiation
• Lead portfolio investment decisions and prioritize initiatives that deliver customer and business value.
• Develop and execute go-to-market strategies in collaboration with commercial teams.
• Help shape pricing models, market positioning, and value propositions.
• Lead, coach, and develop a team of Product Managers and product leaders.
• Build strong partnerships with stakeholders across Product, Technology, Sales, Marketing, and Executive Leadership.
• Monitor portfolio performance and ensure strategic objectives are translated into measurable business outcomes.
• Your Skills and Experience
• To be successful in this role, you bring:
• Significant experience in Product Management leadership roles within software or technology-driven organizations.
• Proven success in managing complex, cross-geographical, product portfolios and driving business growth.
• Experience leading managers and senior product professionals.
• Strong commercial acumen, including experience with go-to-market strategies, portfolio growth, and value creation.
• Experience operating in international and matrix organizations.
• The ability to balance strategic thinking with operational execution.
• Experience working with technology-driven innovation and digital transformation initiatives.
• Exposure to AI-related opportunities and emerging technologies is highly valued.
• Fluency in Dutch , combined with professional working proficiency in English , both written and spoken.
• Leadership Style and Personal Qualities
• You are a strategic thinker who naturally combines vision with execution. You know how to navigate complexity, build alignment across diverse stakeholder groups, and make decisions that balance customer value, business outcomes, and long-term sustainability.
• You thrive in dynamic environments, demonstrate a strong sense of ownership, and are motivated by creating meaningful business impact through people, products, and innovation.
• Why This Role?
• This is a unique opportunity to lead a strategically important software portfolio with significant regional impact.
• You will have the opportunity to influence product strategy across multiple countries, shape investment decisions, drive innovation initiatives, and contribute directly to business growth. The role offers a broad scope of responsibility, expos

Benefits

Additional Information

Lead the Strategy and Growth of a Market-Leading Software Portfolio Are you a strategic product leader who enjoys shaping the future of software businesses, driving growth, and leading high-performing teams? As Associate Product Director, you will play a pivotal role in defining the future direction of a portfolio of market-leading software solutions across the Netherlands, Belgium, and the United Kingdom. This is a highly visible leadership position where strategy, commercial impact, innovation, and people leadership come together. You will be responsible for driving portfolio growth, identifying new market opportunities, and ensuring our products continue to deliver exceptional value to customers in a rapidly evolving market. Working closely with senior stakeholders across Product, Technology, Sales/Marketing, Finance and Executive Leadership teams, you will help shape the next phase of growth for a strategically important part of our business.

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