Senior Digital Marketing Specialist (Aesthetic)

About the role

Job Description: 1. Take ownership to: Identify gaps in marketing performance Propose bold, data-backed strategies Drive measurable improvements in leads, bookings, and revenue 2. Actively conceptualise and execute creative, high-converting marketing campaigns to drive: Lead generation Appointment bookings Show-up rates 3. Develop strong campaign hooks, offers, and messaging angles, such as: First-trial offers (e.g. acne, slimming, hair removal) Limited-time promotions / urgency campaigns Before & after storytelling (compliant formats) Package bundling strategies 4. Initiate and execute: Seasonal campaigns (CNY, Hari Raya, Summer body, Year-end glow-up) Treatment-specific campaigns (e.g. Pico laser, HIFU, fat freezing) Outlet-level push campaigns to drive traffic to specific locations 5. Drive retention and reactivation strategies, including: CRM campaigns Remarketing funnels Loyalty programme initiatives 6. Continuously monitor competitors and market trends to propose new growth ideas 7. Lead Generation & Funnel Optimisation Support and optimise full marketing funnel: Awareness → Lead → Booking → Show-Up → Repeat Identify drop-off points and implement strategies to improve conversion rates and show-up rates Work closely with clinic/frontline teams to improve lead handling and appointment conversion Drive initiatives to increase Cost per Appointment Booked (CPAB) efficiency Job Requirement: 2-5 years of hands-on experience in digital / performance marketing Proven track record in lead generation, conversion optimisation, and campaign scaling Experience in aesthetic, beauty, healthcare, or medispa industry is highly preferred

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