Marketing Manager

Responsibilities

• Own the end-to-end lead pipeline across paid, organic, and referral channels
• Plan and optimise Meta and Google Ads campaigns with a focus on cost-per-lead and conversion quality
• Set monthly lead targets by centre and programme, reporting performance to the management team
• Own the quarterly marketing roadmap, aligned to key enrolment seasons (e.g., P1 registration, school holidays)
• Work closely with department heads (e.g., Head of English) to ensure messaging reflects what the programme genuinely delivers
• Partner with Centre Leads to ground campaigns in on-the-ground realities - capacity, programme calendars, and enrolment targets
• Oversee the content calendar across Instagram, Facebook, TikTok, website, and EDM
• Review and approve all collateral before publication - social content, flyers, email campaigns, and listings
• Own and manage the marketing budget; track spend and report ROI to leadership
• Lead and develop a team of 3-4 marketers
• Manage external vendors and agencies - briefs, timelines, and costs
• Present strategy and recommendations to the management team on a regular cadence

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• At least 5 years of marketing experience, with at least 2 years in a lead or managerial capacity
• Proven track record in lead generation and performance marketing - able to point to campaigns run and results driven
• Hands-on experience with Meta Ads Manager and Google Ads; comfortable with analytics dashboards and drawing actionable insights
• Experience working cross-functionally with non-marketing stakeholders to align campaigns with business objectives
• Comfortable owning a budget and reporting ROI to leadership
• Experience managing or mentoring a small team
• Strong project management and communication skills - able to balance strategy with hands-on execution
• Familiarity with EDM platforms, Canva, and CRM/lead tracking tools is advantageous
• Background in education or consumer services is a plus, but not required

Additional Information

Curos and Learning Point are part of a family-founded education group running after-school care and English enrichment centres across Singapore. We're looking for a Marketing Lead / Manager to own our growth - driving leads, managing a small team, and working closely with department heads to make sure what we market is something we can genuinely over-deliver on.

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