E-com Lead

About the role

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. WHY YOU'LL LOVE WORKING HERE At H&M Group, we are proud to be a vibrant and welcoming company. We offer our colleagues attractive benefits with extensive development opportunities around the globe. All our colleagues receive a global employee discount, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, H&M HOME, & Other Stories, ARKET, Afound. In addition to our global employee discount, all our colleagues are included in our H&M Incentive Program - HIP. You can read more about our H&M Incentive Program here. In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. JOIN US Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are. Take the next step in your career together with us. The journey starts here. If you feel that your experience, skills and ambitions are right for this role, please send your application in English as soon as possible, but no later than 12 July 2026. Due to data policies, we only accept applications through career page.

Responsibilities

• As a E-com Lead, you drive digital commercial performance by planning and executing product exposure across .com and app-ensuring the offer is relevant, visible, and aligned with commercial priorities.
• You will:
• Plan and execute daily product exposure on .com and app in line with commercial and marketing priorities
• Manage site merchandising and optimize product ranking, navigation, deals, and visibility to drive sales performance
• Use data and customer insights to continuously improve exposure tactics, search optimization, and overall site experience
• Collaborate with Commercial, Experience, and Customer Activation teams to align campaigns, product strategies, and site plans
• Contribute to improving the end-to-end digital shopping journey across customer groups
• Monitor performance and make agile adjustments to secure strong commercial outcomes
• WHO YOU'LL WORK WITH
• You'll work closely with Commercial Managers, Experience teams, and Customer Activation teams, aligning daily actions and sharing insights to strengthen digital performance and the customer journey.
• This role will be reporting to the Commercial Manager.

Requirements

• We are looking for people who...
• Have a Bachelor's degree in Business, Marketing, Economics, or similar
• Minimum of 2+ years' experience in e-Commerce experience, preferably in fashion retail
• Bring experience in e-commerce, online merchandising, or digital retail
• Have strong understanding of UX, site optimization, and digital customer behaviour
• Are analytical and commercially driven, using data to guide decisions
• And people who are...
• Curious about fashion, retail, and digital trends
• Collaborative and adaptable, working effectively across functions
• Strong communicators who can translate insights into actions
• Comfortable working in a fast-paced digital environment

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