Senior Associate - Biddable Social

Requirements

• Proficiency in Microsoft Excel and PowerPoint
• Effective communication, analytical skills, and ability to successfully adapt to fast changing environment.
• Passionate about digital media/technology and eager to keep learning.
• Meticulous attention to detail and effective communication skills.
• Team player demonstrated by the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment
• Possess analytical, problem solving, time management, and creative thinking skills
• Knowledge of digital marketing preferred.
• Detail oriented, meticulous, responsive to deadlines, and able to manage multiple priorities.
• Ongoing interest in digital marketing, industry trends, best practices, and emerging technologies.
• Strive for excellence demonstrated as commitment to continuous improvement, taking initiative, and delivering results despite constraints.
• Life at WPP Media & Benefits

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Role Summary and Impact INDIVIDUAL RESPONSIBILITIES - Lead the execution and optimization of Paid Social campaigns across major platforms (e.g., Facebook, LinkedIn, Twitter), ensuring alignment with campaign objectives and agency standards. - Collaborate with managers and strategists to co-develop full-funnel social strategies (awareness, consideration, conversion), incorporating platform-specific best practices and advanced features. - Manage Paid Social activations across core and emerging platforms (e.g., LINE, TikTok, Snapchat, Pinterest), providing platform-specific insights and recommendations to enhance campaign performance. - Analyze campaign performance mid-flight and post-launch, delivering actionable insights and optimization plans to internal teams and clients. - Maintain up-to-date certifications (e.g., Meta Blueprint, Twitter Flight School) and proactively apply learning to improve campaign outcomes. - Take ownership of select cross-functional or innovation-driven projects, contributing to process improvements and test-and-learn initiatives. - Any other project or tasks as assigned from time to time. GROUP RESPONSIBILITIES - Demonstrate strong understanding of GroupM agency priorities, campaign KPIs, and client business objectives to influence planning and execution decisions. - Provide consultative input to internal teams on evolving media behaviors, social platform innovations, and audience engagement strategies. - Proactively identify performance gaps and recommend data-driven solutions to enhance effectiveness and efficiency of campaigns. - Resolve campaign delivery challenges with minimal supervision, and escalate complex issues with a clear solution-oriented approach. - Ensure financial and operational compliance with GroupM processes and contribute to audit-readiness and documentation. - Actively contribute to team knowledge sharing by mentoring junior team members and participating in training sessions or case study presentations. - Continuously expand and share knowledge and understanding of new trends, channels and technologiesacross social activation

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