Head of Brand

About the role

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs. We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space. We operate across 3 business segments: Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations Accounting & Bookkeeping : Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 500 staff with an intact startup mindset. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific. We are looking for Head of Brand that is excited with the below Mission and Outcomes. Mission : Make Sleek the brand SME owners reach for first - in every market we play in. Turn Sleek from "a company that handles the admin" into the brand small business owners trust, recommend, and ask for by name. This is not a maintenance role. We're looking for a radically innovative thinker who is allergic to vanity metrics and obsessed with outcomes. You'll have the mandate to rethink how a service's brand earns attention, builds trust at scale, and turns goodwill into growth. We don't want "more content." We want results. Outcomes: Brand awareness & preference among SME owners in our core markets (SG, HK, AU & UK) up 20-50% , depending on the market. A referral engine delivering 50 incremental new customers per month, directly or indirectly attributable to referral programs. 100 incremental leads per month to Sleek from Social & Brand. A Trustpilot score of 4.8. Social audiences that actually engage: 40,000 LinkedIn followers across Sleek's key markets, and 40,000 on Instagram or Facebook (including Sleek Communities). Must-Have Experience: 8-12+ years in Growth or Marketing, with a clear track record of moving up to senior or leadership scope. Proven success in scale-ups or high-growth start-ups - you know what it takes to build brand and demand in a fast-moving, resource-conscious environment, not just to maintain one that already exists. A history of delivering measurable growth outcomes - pipeline, leads, acquisition, or revenue you can point to and say "I drove that." Hands-on ownership of a brand narrative and value proposition - you've defined positioning, sharpened an ICP, and shipped the story across channels. Comfort operating across brand and performance - you treat brand as a growth lever, not a cost center. What You'll own The story. Own Sleek's brand narrative and core value proposition end to end - sharpening our ICP, our strategic positioning, and the logic behind how we price and package. Our reputation. Own how the world sees Sleek across Trustpilot, Google Reviews, and Reddit. Turn reviews from an afterthought into a competitive moat. The referral engine. Build the program that turns our happiest clients into our best salesforce - at scale, and measurably. Social, branded and community. Grow our owned channels and Sleek Communities into genuine, engaged audiences - not follower counts that look good in a deck. Creative & Visual identity. Set the creative and visual bar for everything Sleek puts into the world, across every marketing channel. You'll thrive here if... You think in outcomes, not activities - and you'd rather kill a beloved campaign than defend a metric that doesn't move the business. You're genuinely creative and a little contrarian. You see the playbook everyone else is running and instinctively look for the angle they've missed. You can zoom from brand strategy to a Reddit reply without losing momentum - comfortable owning the big narrative and sweating the details. You're fluent in data and use it to find leverage, not just to report on the past. +++++++ Behavioural fit is also important at Sleek, and we will be looking for candidates who have a proven track record of embodying the following attributes in their recent roles: Ownership : This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and

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