Consumer Marketing Manager I/II

Requirements

• Experience in pharmaceutical or regulated industries
• DTC and omnichannel marketing expertise (digital, s

Benefits

Additional Information

The CREON Consumer Marketing Manager plays a pivotal role in shaping and driving the consumer growth strategy for a leading brand in Exocrine Pancreatic Insufficiency (EPI). This individual will lead the development of insight-driven, omnichannel marketing initiatives that expand condition awareness, reach high-priority patient segments, and accelerate brand growth. This role sits at the center of a highly matrixed organization and partners closely with Medical, Regulatory, Legal, Data & Analytics, Digital, and Sales to translate complex clinical and consumer insights into compelling, patient-centric strategies that are aligned with regulatory requirements and on-label messaging. The Marketing Manager will also lead external agency partners, communicate brand strategy across stakeholders, and champion the voice of the patient across all brand initiatives. This is a high-visibility role with the opportunity to directly impact patient outcomes, shape market growth, and influence the future of the CREON brand. Key Responsibilities for the CREON Marketing Manager I/II position include but are not limited to: - Audience Strategy & Targeting: Identify, define, and prioritize high-value patient and consumer segments using research, data, and analytics to inform targeting, personalization, and media strategies - Condition Awareness Strategy: Lead the development and execution of disease education and condition awareness initiatives to expand the diagnosed and treatable patient population - Consumer Strategy & Campaign Execution: Develop and execute integrated, omnichannel campaigns across digital, social, CRM, TV, audio, influencer, and emerging media, including development of messaging frameworks and channel strategies - Insight Generation & Activation: Leverage research, analytics, and market intelligence to uncover actionable insights and translate them into differentiated messaging, ensuring alignment with clinical data and regulatory guidelines - Omnichannel Optimization: Design and refine full-funnel customer journeys using a data-driven, test-and-learn approach to improve performance and engagement, including measurement frameworks and ongoing optimization - Agency Leadership: Set strategic direction for multiple agency partners and ensure high-quality, innovative, and compliant execution across channels, within established timelines and budgets - Cross-Functional Leadership: Partner effectively across Medical, Regulatory, Legal, Sales, and other stakeholders to deliver aligned, compliant, and impactful initiatives, including the development of messaging that is consistent with label requirements - Market & Competitive Strategy: Assess market dynamics and competitive activity to identify opportunities for growth, differentiation, and market shaping across channels - Patient-Centric Innovation: Incorporate patient and advocacy insights, including learnings from patient and field immersions where applicable, into all aspects of strategy and execution - Field Integration: Collaborate with sales leadership to integrate field insights into marketing strategies and ensure strong execution at the local level - Social & Engagement Strategy: Lead social media strategy and investment, including paid, native, and influencer initiatives, ensuring effective engagement and measurable impact - Brand Communication: Clearly communicate brand vision, strategy, and objectives to cross-functional teams, agency partners, and sales leadership to drive alignment and execution - Budget & Performance Management: Manage budgets responsibly and measure campaign effectiveness, optimizing investments to maximize ROI What Success Looks Like - Growth in awareness and engagement among priority consumer segments - Increased condition awareness and patient activation within the EPI category - High-performing, insight-driven omnichannel campaigns with measurable business impact - Strong alignment across cross-functional teams and agency partners - Clear contribution to brand growth - Bachelor's degree - Relevant experience in brand or consumer marketing (healthcare/pharma preferred) - Demonstrated experience developing and executing integrated, multi-channel marketing campaigns - Proven ability to lead and influence cross-functional teams and manage agency partners - Strong understanding of core marketing fundamentals, including positioning, creative development, and media optimization - Ability to translate complex clinical or technical information into compliant, compelling consumer messaging - Experience working in a matrixed organization with multiple stakeholders - Experience using data and insights to inform targeting, campaign strategy, and optimization - Strong communication, analytical, and project management skills - Self-starter with a proactive mindset and strong ownership orientation

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Abbvie? Share your experience