Manager, City Look and Signage

Responsibilities

• External Partner Integration & Relationship Management
• Serve as the primary point of contact between the LA28 Look and Signage team and external stakeholders including the Host City, venue cities, airports, and transportation partners
• Build and maintain strong working relationships with city and transport partners, ensuring alignment on branding and signage objectives
• Collaborate with the LA28 City and Government Relations teams to understand partner agreements and ensure brand usage complies with contractual rights
• Hire and manage an Associate to assist with the program
• Brand Asset Development & Governance
• Consult on the development of the City and Transport Partner Guidelines, outlining how external partners can apply the LA28 brand to their signage and wayfinding systems
• Define and manage the process for distributing brand assets to partners, including usage guidelines and approval workflows
• Review and approve external signage treatments to ensure consistency with LA28 brand standards and Games-time experience goals
• Cross-Functional Collaboration
• Work closely with internal teams including Brand, Legal, City and Government Relations, Games Operations and Arrivals and Departures to ensure a unified approach to external signage integration
• Participate in planning meetings, site visits, and readiness exercises with external partners to validate look and signage plans and placements
• Provide strategic input to the overall Look and Signage program, ensuring external signage complements the broader Games environment
• Be an outward champion of the LA28 brand, encouraging non-sponsor partners to use the brand in approved ways
• Reporting & Communication
• Maintain regular communication with the Senior Director, Look and Signage, providing updates on partner engagement, risks, and opportunities
• Document key decisions and lessons learned and contribute to post-Games reporting to inform future host city integration strategies
• Represent the LNS team in external forums, presenting signage plans and brand guidelines to city and transport stakeholders
• Background & Requirements:
• Bachelor's degree in branding, urban planning, communications, or a related fiel

Additional Information

LA28 does not provide relocation assistance. LA28 is the independent, non-profit, privately funded organizing committee for the Los Angeles 2028 Olympic and Paralympic Games. We are on a singular mission to create an Olympic and Paralympic Games that celebrate all that this city and country have to offer, delivering an unparalleled experience for athletes, fans, partners and our community. The 2028 Games mark the return of the Summer Games to the U.S. for the first time in 32 years and Los Angeles' third time hosting an Olympic Games and first time welcoming the Paralympic Games. This presents the unique and exciting opportunity to celebrate our legacy with the Games and push the Olympic and Paralympic Movements forward, writing a new chapter of Games history in Los Angeles. Putting on an Olympic and Paralympic Games is a team sport. To build a Games unlike any the world has seen before, we need the best team in place-a team full of diverse perspectives, experiences and expertise. We are guided by the following set of values and behaviors-optimism, integrity, excellence, inclusion, co-creation and boldness-and look forward to hearing about how your past experiences align with them. Manager, City Look and Signage The Manager, City Look and Signage will play a pivotal role within the Look & Signage (LNS) department at LA28, serving as the primary liaison between the internal Look and Signage team and a wide range of external partners. This includes the Host City, venue cities, transportation authorities such as LA Metro, airports, and other key stakeholders involved in delivering the LA28 Olympic and Paralympic Games. Reporting to the Senior Director, Look and Signage, this role will lead the development and implementation of the external look and signage integration strategy, ensuring that all city and transport partner look and signage aligns with LA28 brand standards and enhances the Games-time environment. The Manager will work closely with the LA28 City and Government Relations teams to understand partner agreements and ensure brand usage complies with established rights and guidelines. A key deliverable of this role will be to consult on the creation of a City and Transport Partner Guidelines-providing clear guidance on how external partners can apply the LA28 brand to their own look, signage and wayfinding systems. The Manager will also develop and manage the process for distributing brand assets, reviewing partner signage plans, and approving treatments across the city landscape. This position requires a strategic thinker with strong relationship-building skills, deep knowledge of branding and wayfinding in public spaces, and the ability to work independently while collaborating across a highly matrixed organization.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at la2028? Share your experience