Global Paid Media Director

About the role

Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world's best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We've scaled to $100M+ in ARR , with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. We lean in: ownership over titles, outcomes over intentions. We fight for excellence: high standards, direct, ego-free feedback. We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you're driven by impact, pace, and raising the bar. This is the place. We are looking to hire a Brand Media Strategist to shape and lead how Legora shows up across high-impact channels globally. This role sits at the intersection of brand, media and creative, defining global campaign ecosystems that build awareness, credibility and long-term demand. You will architect and scale brand-led media platforms spanning out-of-home, print, events, partnerships and other strategic placements. Rather than isolated campaigns, your focus will be on building cohesive, repeatable systems that translate business objectives, cultural dynamics, audience behavior and regional nuance into tangible brand presence. Working cross-functionally with Creative, Growth Marketing and International Marketing, you will ensure that global strategy is informed by local insights and that campaigns are executed with both consistency and relevance. You will turn strategic direction into executable media plans, owning both the thinking and the delivery. This is a role for someone who can combine sharp strategic thinking with operational clarity, and who sees media not just as placement, but as a way to create meaningful moments between Legora and its audience. The Responsibilities Global paid media awareness. Own Legora's global paid media strategy and execution, defining where and how we invest across channels and markets to build consistent, high-quality brand presence. Creative distribution. Own the paid media expression of Legora's brand globally. Ensure creative lands in the right contexts, formats and placements to break through and build awareness at scale. Work closely with Communications, International Marketing and Growth Marketing to distribute ideas and campaigns fully across the 360 mix. Campaign architecture & roll-out. Define how paid campaigns are structured and scaled globally. Launch pilots, learn quickly, and expand with confidence. Build repeatable playbooks that increase speed and impact. Media ecosystem. Own and evolve our global paid media setup: agency structure, partner management, and output quality across all channels and markets. Global paid media platform. Define how we buy media at scale: tools, processes and operating model to run consistently across markets while staying flexible where needed. Guidelines & quality bar. Establish global paid media guidelines covering channel selection, placement standards and what excellence looks like across regions. Budgeting & allocation. Shape the global paid media budgeting process, aligning investment with strategy and ensuring efficient allocation across markets and channels. New market launches. Define the paid media role in new market launches, ensuring channels drive impact from day one. Global roadmap. Own and continuously improve Legora's paid media roadmap to increase effectiveness and efficiency over time. Tracking & KPIs. Define how we measure paid media impact globally: reach, frequency, share of voice, brand lift and qualified traffic , and ensure insights feed back into planning, creative and investment decisions - in close collaboration with Growth Marketing, who own performance measurement, and Communications, who track earned and organic signals.

Requirements

• You have experience working with brand or awareness media, and understand how to build presence beyond performance channels. You are comfortable operating across formats/channels and know how to identify high-impact opportunities.
• You combine strategic thinking with execution and creativity. You are able to define how something should be done, but also take ownership of making it happen: from planning to negotiation to launch.
• You are highly collab

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