辉瑞制药-偏头痛-患者市场经理-北京

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Customer Marketing Manager Role Summary This role will be responsible for advancing and executing innovative patient solutions and multi-channel patient content & activation strategies, contributing to increasing diagnosis efforts in health systems. The role owns end-to-end patient content development, omni-channel education deployment, patient activation initiatives, diagnosis rate growth, and partnerships with 3rd-party organizations. ROLE RESPONSIBILITY ●Develop patient awareness, education & activation strategy with clear audience segmentation based on patient journey and patient insights. ●Fully leverage all kinds of platforms, including online media, social media, vertical healthcare channels and offline activities to drive massive disease education outreach and sustainable patient activation. ●Develop market research programs in terms of consumer journey and patient insights to iterate content strategy and patient activation tactics. ●Conduct all activities and make all decisions in accordance with company policies & SOPs, Pfizer Values, & regulatory guidelines. ●Coordinate with customer-facing medical, marketing and digital teams to deliver customer programs and ensure strong external stakeholder and patient engagement. ●Collaborate with external HCOs, media, digital platforms and other external partners to scale disease education and patient activation campaigns. QUALIFICATIONS AND REQUIREMENTS ●Bachelor's Degree required. Advanced degree preferred; background in commercial, pharmaceutical or health care industry is preferred. ●3+ years of working experience in patient/consumer marketing, or consulting background with solid consumer marketing project experience. ●Ability to facilitate stakeholder & customer commitments and act on customer insights. ●Demonstrated strong commitment to integrity & compliance. ●Proactive, innovative and courageous to initiate and drive new patient content and activation projects under ambiguous business environment. ●Successful track record of navigating complex projects and influencing cross-functional teams to deliver breakthrough results. ●Proven ability to proactively lead strategic thinking, connect resources, communicate effectively and lead by influence. ●Effectively execute strategies with internal and external stakeholders. ●Fluent written and spoken English; proficient in Word, Excel and PowerPoint. Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers . Marketing and Market Research

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