Senior Client Director

About the role

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK ! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk. The Account Manager is responsible for supporting the Associate and Senior Directors of Client Experience in assisting to manage one or multiple Account(s) on Brand. You will gain lots of hands-on experience in foundational Account Management roles and responsibilities while growing and learning how to manage a direct client relationship. The Account Manager maintains working knowledge of the client's business with a through understanding of products/services, strategy/visions, needs and challenges. " data-macro-parameters="{"borderColor":"black","titleColor":"white","titleBGColor":"black","title":"Summary of Role"}" data-skate-created="true" data-testid="legacy-macro-element" data-vc="legacy-macro-element_panel" data-vc-ignore-if-no-layout-shift="true" data-ssr-placeholder="90314ecd-03cd-4aaa-b9e9-e2f14292fca6">

Responsibilities

• Lead full-funnel client engagements, anchoring business goals to integrated media strategies that drive measurable results across brand, demand, and performance objectives.
• Define channel strategy and investment allocations across full-funnel media, ensuring alignment with client goals, consumer behavior, and category insights.
• Serve as the senior strategic advisor to client executives, proactively identifying growth opportunities, risks, and future pathways to drive business expansion.
• Orchestrate cross-functional teams; Client Strategy, Media Activation, Analytics, and external partners, ensuring a unified, insight-led, and operationally disciplined approach to delivery that aligns with client and business needs.
• Drive annual planning, quarterly strategy refreshes, and in-market optimization cycles with a focus on effectiveness, efficiency, and innovation.
• Own revenue growth, forecasting, and commercial health of assigned accounts; ensure renewals, upsells, and multi-year expansions.
• Lead strategic storytelling for QBRs, business reviews, and executive-level communications with a narrative grounded in data, consumer insight, and enterprise value.
• Advocate for category-specific insights and competitive intelligence, embedding vertical expertise into strategies and client recommendations.
• Partner with VP-level media and analytics leaders to ensure best practices, governance, channel frameworks, and performance methodologies elevate across the entire client portfolio.
• Mentor Client Strategy Leads and Client Managers, developing a high-performing bench of future leaders with strong communication and strategic skills.
• Participate in and at times represent and lead Client Strategy in new business pitches for Goodway Group.
• What You Bring
• 8+ years of experience in client strategy, media strategy, account leadership, or a related client-facing role.
• Experience leading full-funnel media strategies across brand and performance objectives.
• Strong understanding of channel strategy, media planning, and investment recommendations.
• Proven ability to build trusted relationships with senior-level clients and stakeholders.
• Ability to translate business goals, data, and insights into clear strategic recommendations.

Requirements

• As the primary executive contact for clients, the Senior Client Director ensures that Goodway is seen as a proactive thought partner, delivering clarity, innovation, and confidence in every engagement.

Benefits

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