Product Marketing Manager

About the role

We are looking for a strategic and execution-driven Product Marketing Manager (m/f/d) to define how our AI robotics products are positioned and brought to market. You will shape our messaging, support go-to-market strategies, and enable Sales to close more effectively. In this role, you will connect the dots between product development, customer needs, and commercial success-translating technical capabilities into tangible value propositions and scalable growth initiatives. You will work cross-functionally with Product, Sales, and Engineering to lead product launches, develop compelling content, and generate insights from customer and market feedback. This role is key to sharpening our positioning in a competitive market and scaling our impact with enterprise customers.

Responsibilities

• Messaging & Positioning
• Define and continuously refine product messaging and value propositions across use cases and buyer personas
• Translate complex AI and robotics capabilities into clear, compelling narratives for both technical and non-technical stakeholders
• Develop tailored messaging for verticals, market segments, and key accounts
• Go-to-Market Execution
• Lead product and feature launches end-to-end in collaboration with Product, Sales, and Marketing
• Coordinate internal enablement and external rollout activities
• Align launches with demand generation, campaigns, and press activities
• Sales Enablement
• Create and manage sales enablement materials (pitch decks, one-pagers, battle cards, ROI tools)
• Support Sales with training, objection handling, and demo narratives
• Improve conversion and deal velocity by aligning closely with revenue teams
• Content & Market Education
• Develop product-focused content (solution briefs, white papers, competitive comparisons)
• Contribute to blog articles, newsletters, and product-related webinars
• Shape thought leadership content that reinforces Sereact's positioning
• Customer & Market Insights
• Conduct market research and competitor analysis to inform positioning and roadmap
• Capture feedback from the field to refine messaging and identify opportunities
• Monitor trends in robotics, logistics automation, and AI application domains
• Reporting & KPIs
• Define and track product marketing success metrics
• Report on GTM performance and impact on pipeline and revenue
• Support forecasting and planning with market and customer insights

Requirements

• Education & Experience
• Completed studies in Business, Marketing, Engineering, or a related field
• Several years of experience in B2B product marketing, ideally in tech, AI, SaaS, or industrial automation
• Professional Competencies
• Strong understanding of enterprise buyer journeys and complex value chains
• Experience with launching and positioning technical products in B2B markets
• Confident use of marketing tools such as HubSpot, Notion, Figma, or equivalents
• Experience working cross-functionally with Product, Sales, and Engineering
• Soft Skills
• Hands-on mentality with strategic thinking ability
• Excellent communication skills in German and English
• Structured, analytical, and customer-centric work style
• Our interview plan:
• Application
• Take‑home assignment: You'll work on a short, role‑relevant task with clear instructions and a deadline.
• Cultural fit interview (40 min): A conversation about how you work, what motivates you, and what you're looking for. Expect CV highlights, your "why," and time for your questions.
• Technical fit interview (45 min): A deeper dive into your skills and problem‑solving approach for this role.
• On‑site visit: Meet the team in our office and collaborate on a real challenge similar to the work you'd do here. You'll also meet a founder; we aim to give you a clear feel for the role and environment.

Benefits

Additional Information

Product Marketing Manager

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