Manager, Data science & Marketing Effectiveness

Responsibilities

• Lead Projects
• Oversee end-to-end MMM and marketing effectiveness programmes, from scoping and data strategy through to modelling, insights, and activation.
• Ensure robust project governance, including data quality, model validity, and actionable recommendations that drive client impact and business growth.
• Translate complex analytical outputs into strategic narratives and clear actionable recommendations for senior stakeholders and C-suite clients.
• Define, steer, and monitor project roadmaps using Ekimetrics' methodologies and standards, ensuring delivery aligns with client objectives, profitability targets, and timelines.
• Provide strategic oversight to clients, helping optimise marketing spend, enhance campaign performance, and improve customer segmentation and ROI.
• Support partners and senior managers in client engagement, delivering strategic insights, shaping proposals, and contributing to RFPs/pitches
• Continuously identify and implement innovative approaches to solve client business challenges.
• People & Project Leadership
• Line manage multiple team members, overseeing performance, conducting regular 1:1s, performance reviews, and talent assessments, while ensuring high-quality delivery, profitability, and client satisfaction.
• Lead talent development initiatives, including annual talent reviews and career development planning,
• Mentor project teams, guiding analytical workstreams, ensuring quality, and promoting knowledge sharing to develop team capabilities.
• Contribute to project staffing strategy, balancing business priorities, expertise requirements, and team development opportunities
• Recruit, align, and develop resources to build high-performing teams, retaining top talent.
• Encourage collaboration, communication, and knowledge sharing within squads, inspiring team engagement and continuous improvement.
• Account & Business Growth
• Serve as the operational and strategic point of contact for key accounts, maintaining strong long-term client relationships.
• Identify cross-sell and upsell opportunities and support global account growth strategies.
• Contribute to the scoping and design of new projects, ensuring business cases align with Ekimetrics capabilities.
• Provide strategic guidance to clients using data-driven insights, helping them understand target audiences, optimise marketing spend, and measure campaign impact.
• Practice & Thought Leadership
• Enhance MMM methodologies, automation, tooling, and internal assets to scale delivery excellence.
• Contribute to thought leadership, knowledge management, and innovation initiatives.
• Act as an ambassador of Eki culture, role-modelling Ekimetrics' core values: Curiosity, Creativity, Excellence, Transmission, Pleasure.
• Your profile
• Experience & Technical Skills
• Experience in econometrics, MMM, or marketing effectiveness.
• Bachelor's or master's degree in Statistics, Econometrics, Data Science, Economics, Applied Mathematics, Marketing Analytics, or related field.
• Proficient in Python, R, SQL, Excel, and visualisation tools; experience with Databricks, Azure, or other cloud/data platforms is a plus.
• Strong understanding of econometrics, regression, Bayesian statistics, and advanced modelling techniques.
• Skilled in handling large datasets, optimising pipelines, and delivering high-quality outputs
• Track record of translating complex model results into actionable business recommendations.
• Client & People Management
• Proven ability to lead multiple project teams and manage priorities autonomously.
• Excellent communication, storytelling, and presentation skills for senior stakeholders.
• Strategic thinker with strong problem-solving skills and a focus on continuous improvement.
• Experi

Additional Information

London - Manager, Data Science & Marketing Effectiveness Ekimetrics is a global leader in Marketing Effectiveness and AI-powered solutions. Since 2006, we've been helping businesses optimise marketing and operations by combining AI with business and tech expertise across 4 domains: Marketing Effectiveness, Customer analytics, Operational excellence, ESG & sustainability. With a full in-house team and offices in Paris, London, New York, Hong Kong, and Shanghai, we deliver tailor-made solutions that turn data into real positive impact, leveraging our unique combination of technology and services. We excel at delivering AI impact at scale. Our mission is to harness this power to tackle the world's most urgent issues. We commit to responsibility and frugality in AI, systematic AI impact at scale, and loyalty to our values and DNA.

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