Marketing Lead- Products & Services

Responsibilities

• Partnering with the Clients & Marketing Exec Sponsor and sector leadership teams to shape and deliver strategic marketing plans that advance sector priorities and drive measurable commercial impact.
• Leading the end‑to‑end delivery of campaign and event programmes, ensuring high‑quality execution and measurable commercial impact.
• Building a strong understanding of client challenges, market trends, competitor activity, and Baringa's sector capabilities to refine messaging, targeting, and segmentation.
• Managing the in‑sector marketing team (where applicable), providing coaching, development, and day‑to‑day support.
• Championing consistency, collaboration, and efficiency across sectors by working closely with fellow BPs and the wider Clients & Marketing team.
• Leading the creation of compelling messaging and visuals that clearly differentiate Baringa in the market. Leveraging thought leadership, client success stories, and insight‑driven narratives to deliver standout campaigns and assets.
• Owning the sector marketing budget, ensuring responsible management, cost control, and ongoing value‑for‑money improvements.
• Bringing the sector strategy to life across the business-building alignment, energy, and advocacy for campaign activity.
• Your skills and experience
• Proven track record in shaping marketing strategy and the appropriate selection of tactics to drive a business forward and increase customer engagement and sales; use of the full multichannel mix.
• Strategic marketing experience in a B2B environment.
• Experience in management consulting sector.
• Expert re

Benefits

Additional Information

About Baringa Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding. The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence - all powered by advanced technology, data, AI and digital innovation. Clients value Baringa's collaborative approach and the way its teams integrate seamlessly - all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors. Certified as a Great Place to Work around the world, Baringa has been recognised by the Financial Times in 22 categories of its UK Leading Management Consultants rankings, and by Forbes for four consecutive years as one of the World's Best Management Consulting Firms. Our Clients and Marketing team are looking for an experienced Marketing Business Partner to join them. Over the past nine months, Clients & Marketing has evolved from a purist marketing function into a broadened, end-to-end Clients & Marketing team. Our focus now spans from brand and market positioning through to deeper client relationships, improved win rates, revenue growth, and increased net margin. This is being underpinned by an operational transformation including cNPS, new ways of working, and a content management platform driving greater efficiency and effectiveness. We're now looking for the marketing and business development professionals that can guide us through this exciting transformation. About the sector: Baringa's Products & Services (P&S) consulting business is a cross industry sector bringing together clients that share similar commercial models, operating challenges, and value chains, even though they sit in different industries. The sector exists explicitly to capture synergies across industries where boundaries are increasingly blurred (e.g. tech companies becoming retailers, pharma moving into consumer health, telcos operating retail models). P&S is structured around a set of industry led business units (BUs), including: Consumer Products & Retail Telecoms, Media & Technology Pharmaceuticals & Life Sciences Manufacturing (with an Aerospace & Defence focus) Each BU retains industry depth, client relationships, and subject matter expertise, while sitting within the wider P&S sector framework. Marketing has a role to play by helping the business select key industry issues that will fuel growth and create, develop and launch a sequence of campaigns to build awareness and recommendation - and of course business development meetings and sales among senior P&S client audiences in all its geographies (currently UK and US).

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