Senior Vice President, Influencer Strategy

About the role

Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape. We're storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations. Senior Vice President, Influencer Strategy Position Overview The Senior Vice President, Influencer Strategy serves as a senior leader within the North America Influencer Practice, responsible for driving client excellence, business growth, operational innovation, and influencer marketing capability development across the region. This role will act as a trusted advisor to executive-level clients while leading the evolution of influencer strategy, technology adoption, measurement frameworks, and best practices across North America. The SVP will partner closely with regional leadership and the North America Senior Leadership Team to build scalable influencer solutions, strengthen organizational capabilities, and ensure consistent knowledge sharing and operational excellence throughout the network. The ideal candidate combines deep influencer expertise with strong business acumen, experience working with enterprise technology brands, a passion for innovation and AI-powered solutions, and a proven ability to build high-performing teams.

Responsibilities

• Client Leadership & Strategic Counsel
• Serve as a trusted advisor to senior-level and C-suite clients, providing strategic counsel on influencer marketing programs, creator partnerships, talent management, compensation structures, measurement frameworks, and risk management.
• Develop a deep understanding of client businesses, audiences, competitive landscapes, and growth objectives to create impactful influencer strategies that drive measurable outcomes.
• Lead the creation and execution of integrated influencer and creator programs in partnership with Strategy, Creative, Analytics, Paid Media, and Client Experience teams.
• Provide executive-level recommendations and thought leadership on emerging trends, platform developments, AI applications, and creator economy innovations.
• Act as senior escalation point for complex influencer engagements, ensuring best-in-class client service and program delivery.
• Influencer Innovation, Technology & Capability Leadership
• Serve as the lead for influencer marketing technology, AI-powered solutions, measurement platforms, and operational tools.
• Develop and execute a strategic roadmap for influencer technology adoption, optimization, and governance across the network.
• Partner with regional leaders and specialty teams to evaluate, implement, and scale best-in-class influencer tools, platforms, and workflows.
• Act as the primary subject matter expert on influencer technology, AI applications, creator analytics, and measurement innovation.
• Drive standardization of influencer tools, reporting methodologies, operational processes, and measurement frameworks across North America.
• Continuously evaluate emerging technologies and industry partners to improve operational efficiency, campaign effectiveness, and business outcomes.
• Practice Leadership
• Play a leadership role in the North America Influencer Center of Excellence, helping shape the future of the discipline and drive consistency across markets.
• Establish and maintain communication frameworks that effectively cascade key business updates, client learnings, industry trends, technology advancements, and best practices throughout the influencer organization.
• Create scalable playbooks, frameworks, and training programs that elevate team expertise across influencer strategy, technology, analytics, measurement, and AI.
• Partner with the North America Senior Leadership Team to identify capability gaps and implement solutions that improve organizational effectiveness.
• Foster strong collaboration across regions to ensure alignment on priorities, processes, and strategic initiatives.
• Team Leadership & Talent Development
• Lead, mentor, and develop a high-performing influencer team while creating a culture of accountability, innovation, collaboration, and continuous learning.
• Support succession planning and career development efforts by identifying and nurturing future leaders within the practice.
• Proactively coach team members and facilitate participation in training, development, and growth opportunities.
• Build and scale influencer teams to support client growth and evolving business needs.
• Champion a culture of knowledge sharing, cross-functional collaboration, and operational excellence.
• Business Development & Growth
• Lead influencer strategy efforts for major new business opportunities and support inbound requests across the North America network.
• Serve as the senior influencer representative on new business pitches, str

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