Director, Lifecycle & Performance Marketing

Responsibilities

• Lead the vision, strategy, and execution of lifecycle and performance marketing to drive fan acquisition, engagement, retention, and revenue growth
• Champion the implementation, adoption, and continuous optimization of Salesforce as the core CRM and lifecycle marketing platform
• Design and evolve end-to-end fan journeys across key touchpoints including email, SMS, mobile app, web, and in-stadium point-of-sale experiences
• Own FC Cincinnati's paid marketing strategy and investment across SEM, paid social, CTV, OOH, and emerging channels to support ticket sales, memberships, and special initiatives
• Partner closely with Ticketing, Business Strategy & Analytics (BS&A), and Data teams to align campaigns with demand curves, inventory, and sales priorities
• Develop and scale audience segmentation, personalization, and automation strategies to maximize fan lifetime value
• Collaborate with marketing, creative, and content teams to ensure messaging is fan-first, on-brand, and performance-driven
• Lead agency relationships, including Auxiliary and Tradeable Bits, managing scopes, performance, and accountability
• Oversee dashboard development, reporting, and insight generation in partnership with BS&A to support revenue growth and executive decision-making
• Manage budgets, pacing, and forecasting across lifecycle and paid marketing efforts
• Develop and manage a marketing manager and marketing coordinator

Requirements

• Bachelor's degree in marketing, business, analytics, or a related field
• 8+ years of experience in lifecycle, performance, growth, or digital marketing
• Proven experience leading CRM and lifecycle marketing programs across email, SMS, mobile, and web
• Hands-on experience implementing and optimizing Salesforce or similar CRM platforms
• Strong expertise in paid media strategy across SEM, paid social, CTV, OOH, and emerging channels
• Data-driven mindset with experience in attribution, testing, and performance optimization
• Experience managing agency partners and external vendors
• Strong cross-functional collaboration and stakeholder management skills
• Experience leading and developing high-performing teams
• Passion for soccer and commitment to the FC Cincinnati brand
• People management experience and an interest in developing talent
• Why You'll Love FCC:
• Generous paid time off and holiday time
• Option for one work from home day per week (by department and schedule)
• Medical, Dental, Vision, Life Insurance, 401k plan with company match
• Short-Term & Long-Term Disability Insurance
• Maternity & Paternity Leave and Family Building Benefit
• Employee Assistance Program and free subscription to the Calm App
• Discount off merchandise in the FCC team store
• Community volunteer opportunities
• Professional development and Frequent team building opportunities
• Employee recognition programs and referral programs
• Opportunity for complimentary staff tickets to home FC Cincinnati matches
• About FCC
• Learn More!
• TQL Stadium: learn more
• Mercy Health Training Center: learn more
• MLS NextPro: learn more
• FC Cincinnati is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other chara

Benefits

Additional Information

Job Title: Director, Lifecycle & Performance Marketing Department: Integrated Marketing and Communications Reports to: VP, Integrated Marketing Job Summary The Director of Lifecycle & Performance Marketing at FC Cincinnati leads data-driven strategies that drive fan acquisition, engagement, retention, and revenue across the full fan journey. This role owns paid media, and performance optimization efforts while partnering cross-functionally to maximize fan lifetime value and business growth.

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