Senior Director, Head of Brand Intelligence

About the role

Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of F

Responsibilities

• Lead and develop the team. A strong team of researchers and analysts is in place. Grow their capabilities, develop their careers, and hire for strategic gaps. Set the standard for rigor in discovery, synthesis, and recommendation. Create conditions for breakthrough work.
• Embed intelligence across the agency. Connect the work to strategy, creative, CX, and engineering teams. Make sure behavioral and cultural insight gets to the front of the brief. Build the relationships and systems that put intelligence at the center of how C&T thinks and builds for clients.
• Lead externally. Keynotes, bylines, conference moments, original POV. Build the public voice of a practice positioned to lead the market in differentiated behavioral and cultural intelligence.

Requirements

• Extensive years of experience building strategy and intelligence work at senior levels. You've led teams, shaped practices, and translated research into business outcomes. You bring leadership weight and credibility to a complex, cross-functional role.
• Behavioral and cultural grounding. Academic or applied: behavioral economics, psychology, sociology, anthropology, semiotics, cultural studies. You read culture structurally, not as trend-spotting. You understand why people behave as they do, not just what they do.
• Structured method and strategic thinking. You bring clarity to ambiguous problems. You frame hypotheses, design research to test them, and translate findings into strategic recommendations clients can act on.
• C-suite credibility. You hold your own with CEOs, CMOs, and CFOs. You speak the language of business impact, not just research. You frame intelligence in terms of decisions and outcomes.
• Cross-functional leadership. You've worked across strategy, creative, CX, and tech teams. You've made intelligence shape decisions inside complex organizations, not just land as input.
• Team leadership track record. You've built, led, and developed senior teams. The teams that stayed. You develop people, not just manage them.

Additional Information

Brand Intelligence at Code and Theory sits at the intersection of discovery, understanding, and business impact. The practice translates research, data, and cultural signal into the strategic calls clients act on. You'll lead the team and shape the practice's evolution. The operating infrastructure is in place; your mandate is to deepen the rigor, push the methods, and embed intelligence as a strategic asset, not just a research function, inside the agency and across client work. You'll be the senior voice for behavioral and cultural intelligence inside C&T and in front of clients. You'll make the case for what depth, structured method, and AI-augmented research actually do for strategy, positioning, and business outcomes. This requires leadership weight, deep expertise, and the ability to move intelligence from informational to actionable.

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