Sr. Marketing Manager, XCM

Requirements

• 8+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience in verbal and written communication for executive level leaders
• - Experience in agency or brand side marketing roles overseeing complex campaigns, creative problem solving, and cross-functional collaboration
• - Experience in executing campaigns across traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
• Experience driving direction and alignment with cross-functional teams
• - Experience working on global campaigns
• - Experience providing creative input, development and execution from concept to completion
• - Experience executing marketing strategy and creative at a high bar
• Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
• Experience in agency or brand side marketing roles overseeing complex campaigns, creative problem solving, and cross-functional collaboration
• Experience in executing campaigns across traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social

Additional Information

Amazon's Cross Channel and Category Marketing Team (XCM) is hiring a strategic marketer to lead the execution of our cross-channel mass campaigns. This individual will have an incredible opportunity to drive campaigns that create brand love for customers around the world. XCM runs the largest and most performative mass marketing portfolio at Amazon. This individual will be an integral partner to stakeholders across Amazon and XCM leaders and with global locales, ensuring our campaigns align to our brand strategy. The Sr. Marketing Manager will work closely with functional leaders across XCM to develop insight-driven campaigns that consistently breakthrough and drive measurable results, working closely with Insights, Media, Measurement, Social, Brand Planning, and Creative. We are looking for a customer-centric, creative-thinker who uses and applies data responsibly to guide strategies, seeks continuously to optimize performance, and has creative instinct to marry art with science. Key job responsibilities - Craft insight driven cross-channel campaign briefs, in partnership with Brand Planning and cross-functional partners. - Lead end-to-end campaign development across brand campaigns, from brief development through production, ongoing measurement performance and optimization across channels. - Be a thoughtful and strategic partner with business teams to ensure strategic integration into relevant stakeholder priorities and docs. - Engage with international marketing leaders to bring a central campaign strategy and key creative assets to life across locales. - Manage on-time and on-budget delivery of campaigns. - Lead relationships with relevant creative partners to deliver campaigns that are on brief and raise the bar in driving brand and business outcomes.

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