Brand Creative Director

About the role

The Fisher-Price Team is looking for an experienced Brand Creative Director that is highly skilled in conceptualizing and expressing big ideas across multiple touchpoints. Note that this is not a toy design role, but rather, an opportunity to think about and design for the brand itself. The ideal candidate must demonstrate a proven track record in developing strategically driven creative, with a strong understanding of campaign development, multi-audience communication targeting, content & graphic design, typography, and key art development. We are seeking someone that is collaborative and able to work alongside agency and cross-functional partners within marketing, packaging, live events, content, product design, and digital teams. Must have a passion for what we do every day - it's all about parents and kids! What Your Impact Will Be: While the scope of responsibilities will span across all consumer touchpoints, there is a desire for fluency and experience in digital marketing including social platforms, ecommerce, and content. Digital (UI/UX) experience is a bonus! SPECIFIC DUTIES AND RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO: Conceptualize and execute ideas across all consumer touchpoints with best-in-class creative that is on trend and consumer-driven. Key areas included: Brand campaigns, Brand & Style Guides, key art development, ecommerce creative, motion graphics/video, and social media. Prioritize multiple projects at any given time and efficiently deliver on time. Art Direct and lead creative resources inside and outside the company. Maintain ownership of work from concept through final delivery while appropriately communicating with supervisor to ensure alignment. Excellent and persuasive presentation skills to gain buy-in from key stakeholders across the organization is required. Collaborate and partner with team of copywriters, producers, marketing partners and fellow designers in a positive and productive manner.

Requirements

• COMPETENCIES REQUIRED:
• Versed and on-top of current trends (branding, content, gaming, art, pop culture, design & typography, advertising, social media, digital, entertainment, etc.).
• Excellent computer skills: Adobe Suite, and all relevant software tied to graphic design, animation, and content creation (a plus).
• Knowledge and understating of campaign strategies related to asset creation and development.
• Demonstrate the ability to translate core branding equities and tone through a variety of aesthetics (content, gaming, etc.).
• Tapped into global adult- & youth-oriented design, marketing campaigns and trends.
• Ability to see large picture while not losing focus of details.
• Openness to learn from others and the courage to inspire others.
• Ability to mentor and train new designers.
• EXPERIENCE, KNOWLEDGE, SKILLS REQUIRED:
• 10+ years minimum in Art Direction, Brand Design, or Creative Leadership.
• Design Firm/Agency and/or in-house brand leadership experience strongly preferred.
• Demonstrated experience building and evolving iconic consumer brands.
• Experience with content creation including and beyond social (video, episodic, motion storytelling).
• Digital and Social experience preferred.
• Global brand experience a plus.
• PERSONAL ATTRIBUTES REQUIRED:
• Tenacious and full of creative energy!
• Relentless passion and enthusiasm for the work, finding solutions and always striving to make it better and more impactful.
• Entrepreneurial and innovative thinker who embraces change and taking on new challenges.
• Strong collaborator that takes personal accountability and love to work in a team environment.
• Effective in a dynamic fast-paced environment.
• Fast Learner.
• Self-motivated with a positive attitude.
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• WHY FISHER-PRICE? WHY NOW?
• Because at Fisher-Price, we believe that play is serious business. And if you do too, we'd love to hear from you.
• Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with

Benefits

Additional Information

Please Note: This role sits at our Fisher-Price headquarters in Buffalo, NY and will require working onsite with our team.

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