Senior Marketing Manager, Product Marketing

About the role

Industrious is hiring its first-ever Sr. Marketing Manager, Product Marketing - a foundational role that will shape how we bring our growing portfolio of products, brands, and experiences (digital and physical) to market. This is a builder's role. You'll establish the product marketing function from scratch, create the frameworks and processes that don't yet exist, and become the connective tissue between Marketing, Product, Sales, and our business lines. From positioning and messaging architecture to GTM strategy and sales enablement, you'll be the person who ensures Industrious tells a clear, compelling, and consistent story across every product and brand. In addition to our core Industrious products and brand, you'll own and support some of our highest-priority commercial bets: driving the launches of new brands, scaling our non-private office product lines, partnering on digital product GTM including our mobile app, and supporting our growing Large Teams customer segment. If you're energized by building something from the ground up, influencing strategy across a complex organization, and are a hands-on executor with strong project management capabilities, this role is for you.

Responsibilities

• Positioning & Messaging
• Develop and own positioning and messaging frameworks across all of Industrious's core product lines: Private Office, Team Suites, Access (Coworking), Day Passes, Meeting Rooms, and emerging innovations like Private Offices by the Hour
• Build and maintain positioning docs, messaging hierarchies, and competitive positioning for Industrious and its house of brands.
• Translate complex product capabilities and workspace concepts into simple, compelling narratives that resonate with distinct buyer segments
• Serve as the internal expert on how each product and brand is differentiated in the market, and evangelize that clarity across the organization
• Go-to-Market Strategy & Launch Execution
• Own GTM strategy and launch execution for high-priority new brand launches - ensuring alignment across marketing, sales, product, and operations
• Support GTM strategy for the Large Teams segment, directly in service of the pipeline of deals
• Develop and execute go-to-market plans for digital product launches, including new features and enhancements to the Industrious mobile app, in close partnership with the Digital Product team
• Build scalable GTM frameworks and launch playbooks that can be repeated and refined as new products, markets, and innovations are introduced
• Creative & Sales Enablement
• Be the connective tissue and owning the briefing between business units and our creative teams to get high quality marketing and sales materials delivered. This includes everything from updating the website, to creating, updating, and maintaining sales enablement collateral.
• Own sales enablement across all brands and product lines - developing the materials, narratives, and tools that help our teams close deals with confidence and ensure our marketing materials are up to date!
• Partner closely with cross functional leaders to understand what's working in the field and continuously sharpen the stories and tools we put in their hands.
• Market & Buyer Intelligence
• Help define the buyer/member segments, ICPs, and personas across Industrious's priority markets and product lines
• Synthesize market research, competitive intelligence, member feedback, and field insights into actionable inputs for product strategy, messaging, and GTM priorities
• Monitor the competitive landscape - flex space, coworking, and adjacent real estate and workplace solutions - and deliver insights that sharpen how we differentiate
• Cross-Functional Partnership
• Act as a close collaborator and strategic partner to Digital Product, Marketing, Non-Private Office business lines, Managed By product lines, and Sales
• Help our product and business leaders make better decisions about roadmap priorities, packaging, and positioning based on market intel and customer insights.
• Be the initial author of the the operating model, tools, and processes for a product marketing function that can scale with the

Additional Information

About Industrious Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating great days for teams of all sizes and stages, including our own. We believe that what makes a great day at work is the people on your team and the problems you get to solve together. We're looking for people who love thinking outside the box and thrive in a truly collaborative setting. Great days also start when everyone can be their authentic self at work. Diversity of backgrounds, thoughts, and ideas is critical to our success in delivering great workplace experiences, both for our members and for each other. Industrious is committed to creating an inclusive, respectful environment that embraces your individuality and quirkiness. You are valued for who YOU are.

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