Sales Coordinator

Responsibilities

• Provide day-to-day administrative support to sales team.
• Coordinate customer orders, deliveries, and follow up to ensure timely fulfilment.
• Maintain accurate product listings, pricing, and customer records.
• Work closely with logistics team to monitor stock availability and prepare store or event setup materials.
• Visit retail outlets, wholesalers, and key customers to build relationships with store managers and buyers.
• Secure shelf space, promotional displays, and seasonal merchandising opportunities for toys and back-to-school products.
• Ensure products are well displayed, correctly priced, and adequately stocked according to company merchandising standards.
• Set up and maintain promotional displays during key selling periods, including Back-to-School, school holidays, festive seasons, and year-end promotions.
• Monitor competitor activities, pricing, product launches, and in-store promotions, and provide market feedback to the Sales Manager.
• Assist in introducing new product ranges and seasonal collections to customers.
• Coordinate with customers regarding promotions, product launches, and replenishment requirements.
• Prepare regular sales reports, outlet visit reports, and merchandising updates for management.
• Respond promptly to customer enquiries and provide excellent customer service.
• Perform other sales and operational duties assigned by the Sales Manager.

Requirements

• Diploma or equivalent qualification.
• Minimum 1-2 years of experience in sales coordination, merchandising, wholesale, or retail sales support. Experience in toys, stationery, gifts, or consumer products is an advantage.
• Good communication and interpersonal skills.
• Able to work independently and manage multiple tasks effectively.
• Proficient in Microsoft Office applications, particularly Excel and Outlook.
• Positive attitude, organized, and customer-oriented.

Additional Information

Job Summary The Sales Coordinator supports the Key Account Executives in managing key retail, supermarkets and department stores accounts for toys, stationery, and back-to-school products. This role combines sales administration, customer service, merchandising, and retail account support to ensure smooth sales operations and maximize product visibility at customer outlets.

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Company Intel

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