Marketing Strategist

About the role

This role owns Bitfocus's integrated marketing program; from strategic campaign planning and account-based marketing to paid media and external event strategy. You'll build and maintain the canonical content library that Business Development, Customer Success, Product, and Communications draw from, reducing duplicative work across the organization and ensuring every external touchpoint reflects a coherent, well-timed message. This is a role for someone who wants to own something that matters and grow with it. About the Operations team The Operations team at Bitfocus sits at the center of how the company runs and communicates, spanning technical support, learning and development, and communications. This role joins that team as the function responsible for Bitfocus's integrated marketing program, reporting to our Operations and Communications Manager and partnering across Business Development, Customer Success, and Product to bring consistent, well-timed messaging to market. What this role focuses on: Integrated campaign strategy tied to company growth goals Content development and asset management for cross-functional use Account-based marketing and competitor displacement programs External event presence at sector-specific convenings Paid media and HubSpot marketing automation Pipeline reporting and marketing attribution

Responsibilities

• Campaign strategy and execution: You'll facilitate the Functional Growth Committee to plan and execute Bitfocus's annual campaign roadmap, each quarter defined by its own messaging brief, target audience, channel mix, and success metrics.
• Account-based and competitive marketing: You'll own the competitor displacement program, design and execute regional and geotargeted campaigns targeting priority communities, and build RFP influence content in close coordination with Business Development.
• Sector awareness and strategic timing: You'll stay current on the HMIS landscape, HUD funding cycles, and federal data standards changes so that campaign timing and messaging reflect the realities Bitfocus buyers actually operate in.
• You'll know you're succeeding when...
• Quarterly campaigns launch on schedule with a complete messaging brief, defined audience, channel plan, and success metrics and cross-functional teams report clarity on their role befor

Benefits

Additional Information

Bitfocus | Remote | Full-Time About Bitfocus Bitfocus builds the technology and services that help communities end homelessness. Our flagship product, Clarity Human Services, is the HMIS platform of choice for hundreds of communities across the country - used by case managers, analysts, and administrators to coordinate services, track outcomes, and drive systemic change for people experiencing homelessness. We are a remote-first company powered by a team that genuinely cares about the work. We operate at the intersection of public policy, data, and technology, and the decisions we make here have real consequences for real people. We know strong candidates don't always look the same on paper. If you're excited about this role and believe you have what it takes, we'd love to hear from you. We're building a team that reflects the communities we serve.

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