Sr. Manager, Growth Marketing Programs

Responsibilities

• Always-On Demand Calendar - Build and manage the always-on, school-calendar-driven demand motion. Align campaign activation to the buyer's journey across admissions seasons, financial aid cycles, and enrollment milestones to ensure pipeline stays ahead of bookings targets throughout the year.
• Budget & Vendor Direction - Own budget direction and vendor relationships within your program portfolio. Make day-to-day decisions on how program budget is deployed to maximize pipeline impact, with the expectation that direct budget authority expands as the role and its impact scale.
• What Success Looks Like at 12 Months
• Your Growth Path
• We are building a function designed to grow with the people in it. For the right person, the path forward from this role moves toward deeper expertise, leadership or expanded responsibilities depending on your career path and goals. We'll invest in that trajectory from day one.
• How You're Supported

Requirements

• Required
• 5-7 years in B2B demand generation, campaign management, or growth marketing - ideally in SaaS or EdTech
• Proven track record building and managing multi-program campaign portfolios that drive measurable pipeline
• Experience in K-12 education, enrollment management, admissions, or the independent school market - required given the specificity of the enrollment calendar motion and the ramp time that context provides
• Experience with AI-assisted content production workflows - comfort directing tools like Jasper, ChatGPT, Canva, or similar to produce at scale
• Strong understanding of multi-touch n

Additional Information

Sr. Manager, Growth Marketing Programs Position Overview: The Sr. Manager, Growth Marketing Programs owns the campaign layer of our demand engine. You'll own everything required to translate marketing GTM strategy into campaign architecture, program execution, and always-on demand generation that keeps pipeline ahead of our bookings seasons. You will direct content, make campaign decisions, manage budget allocation within your domain, and own vendor relationships relevant to your programs. You will work in close, ongoing partnership with the Sr. Manager, Growth Marketing Operations, the peer role that owns the systems, data infrastructure, and attribution frameworks your programs run on. Where Ops builds the engine and owns the instruments, you get in the car and drive it as fast as possible. This is not a coordinator role. It is a builder role for someone who thrives on turning strategy into repeatable, scalable execution that drives measurable pipeline results. Position Description:

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at educationbrands? Share your experience